How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement…
Social Media
Trendjacking Without the Cringe
Here are some cringey ideas for your next viral social media post: photoshop your brand’s responses to Adam Levine’s dubious DMs; make a meme…
How to Measure “Hard-to-Measure” Marketing Channels
I’ve ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content,…
Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. It could be a chicken…
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting)…
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but…
Is This a Twitter Thread or a Blog Post?
Eureka! I just had a great idea for a blog post… or wait.. maybe it’s short enough to be a Twitter thread. Y’know what?…