A One-Size-Fits-All Social Media Strategy
I grew my following on Twitter (now X) 700 to 100,000 followers in less than two years. I did this with an 80/20 focus:…
Social Media
Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro
Update: April 23, 2026: Shortly after publishing this research in March 2024, we hosted a webinar with Eli Goodman, CEO, Datos. You can watch…
4 Ways to Distribute Content on Social Media | 5-Minute Whiteboard
Tactically, there’s an infinite number of ways to promote via social media. But, when it comes to distributing content, there are just four categories…
5-Minute Whiteboard: Zero-Click Marketing 101
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. When did you first promote…
A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then…
Maybe the Best Threads Strategy Right Now Is to Listen and Learn
When Threads launched on July 5, it was easy to get on the hype train. The battle for a Twitter replacement. A place where…
New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as “Direct”
When site owners and marketers log into their analytics tools to determine how visitors discover and reach their properties, they expect accurate information. Unfortunately,…
The Creator Economy Is Far From Overblown
I came across Alex Kantrowitz’s The Creator Economy Was Way Overblown in my weekend reading. It’s well-written, but completely wrong. Here’s an excerpt of…
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive…
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement…