Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy
If you’ve been building media lists by zeroing in on the sites with the biggest domain authority and traffic, you’re not alone. For years,…
Agencies
The 2025 State of Digital Agencies: it’s still rough out there, but slowly improving; and is AI really a threat?
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and…
NEW: Upload your agency’s logo and customize your audience research graphs
It’s new feature month over here at SparkToro (given we’ve just launched Take Action and the enhanced usage-graph visuals), and we’re continuing the streak…
The One Question I Ask to Know If an Agency Will Be Worth It
Every now and then a career “L” seeps its way into my subconscious, usually at about 11:05pm when I’m about to fall asleep. One…
How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments
“How do I convince my boss/team/client to invest in my audience’s true sources of influence? Especially when those sources are so hard to prove…
The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?
Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a…
The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and…
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came…
How Paid Media Buyers Can Get an Edge in 2024
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his…
Win the RFP: Nail Your Next Client Pitch With Audience Research
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a…