Category: Agencies

5-Minute Whiteboards Agencies Industry Marketing Psychology Tactics

How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments

Rand FishkinBy Rand Fishkin
“How do I convince my boss/team/client to invest in my audience’s true sources of influence? Especially when those sources are so hard to prove attribution?” Friend, I hear you. So, for this week’s 5-Minute Whiteboard, how about we try a little mental jujitsu to get everyone aligned on the reality of how the modern web works, and how people make…
Agencies Industry Research

The State of Digital Agencies in 2024: Client Referrals Drive Agency New Business, But Is It Enough? And Are Sales Pipelines a Cause For Concern?

Paddy MooganBy Paddy Moogan
Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a long career in marketing agencies, and now coaches other agency owners and runs The New Leader newsletter (I’m a happy subscriber). Paddy’s contribution here cannot be overstated – he’s assembled a vast array of survey data from 612…
Agencies Hiring Industry Research

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?

Paddy MooganBy Paddy Moogan
Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies, and now coaches other agency owners and runs The New Leader newsletter (to which I’m a subscriber). Paddy’s contribution here cannot be overstated – he’s assembled a mountain of survey data from 612 agency owners and consultants…
5-Minute Whiteboards Agencies Marketing Tactics

How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?

Rand FishkinBy Rand Fishkin
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came in reply to my previous 5-Minute Whiteboard on Content Marketing Evolving Beyond SEO: What distribution point do we rally around if it’s not just keyword rankings in Google? It’s a fair question because, for many content…
Advertising Agencies Industry Marketing Tactics

How Paid Media Buyers Can Get an Edge in 2024

Rand FishkinBy Rand Fishkin
(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his blog. He’s kindly given us permission to reprint it here. Once you start reading, you’ll see why I believe everyone who subscribes to SparkToro should check it out. -Rand) The past three months have been jam-packed…
Agencies Marketing SparkToro Tactics

Win the RFP: Nail Your Next Client Pitch With Audience Research

Amanda NatividadBy Amanda Natividad
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop) Domain: Deep knowledge of a given industry (e.g. PR strategy in the healthcare space) Clients expect these tasks to be done more efficiently and effectively…
5-Minute Whiteboards Agencies Industry

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard

Rand FishkinBy Rand Fishkin
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two weeks, I talked to four agency owners who reported their first revenue-declining year in the last five. It’s rough out there for a lot of digital marketing agency owners. My…
5-Minute Whiteboards Agencies Marketing Tactics

Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard

Rand FishkinBy Rand Fishkin
I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their content efforts based primarily or entirely on keywords for search. I get it. 10 years ago, that practice worked. It still technically works in a number of fields. Prioritize keywords, create content, publish, get links and ranking signals, earn…

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