SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs

The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businekasses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed worlds of software startups. The…

Announcing SparkToro “Trending” — a Front Page for the Web Marketing World

Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop — but none of them quite scratched the itch. Plus, almost all of them were susceptible to rampant spam and/or ugly drama+trolling in the comments. Casey (SparkToro’s cofounder) and I have lots of experience in this…

A Welcome to SparkToro’s Cofounder: Casey Henry

In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He’d been contributing to the blog for years, commenting and emailing with us, even building some SEOmoz-related side projects. He was young (as was I), but had the temperament and demeanor of a much older soul. Geraldine even described him as “a cranky…