The Best Persona Tool On the Web Is Now Live
Starting today, SparkToro’s persona-generation tool is now live and available to all our business and agency-tier subscribers, and it really is the best product…
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The BRAND New V3 of SparkToro Is Here
A new version of SparkToro, our 3rd major iteration since the product’s first launch in 2020, just went live today! In this new version…
NEW: Brand Affinity is Now Live in SparkToro Reports
Starting today, SparkToro audience research reports now contain brand affinity data, showing the companies, products, and brand names an audience is most familiar with…
The SparkToro API is Live: Audience Research as Infrastructure
I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad…
SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
Anything AI can do… AI can do better with SparkToro. We (and dozens of our customers) have detailed over and over how real audience…
Total Addressable Market (TAM) Size is Now in SparkToro Reports
Casey’s back with a brand new invention. This time, it’s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro…
NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports
One of the challenges we face at SparkToro is deciding between comprehensiveness vs. relevance in the audience data we deliver. In a nutshell, it’s…
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more
“Rand, I love that SparkToro tells me which search and AI tools my audience is using, but… could you also tell me what they’re…
How Much is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answers Just Got an Upgrade
For the past year, SparkToro’s had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude…
Starting today anyone can analyze any (describable) audience in SparkToro
Until now, if you wanted to research an audience with SparkToro, you needed to choose a particular website, a search keyword, or a URL…