Data Product SparkToro

Election Polls vs. Results Can Help Explain How SparkToro’s Data Works

If you’re anything like me, you’ve spent the last 48 hours frantically refreshing the NYTimes, Politico, the Washington Post, Five Thirty Eight, & Memeorandum far more times than is healthy. This American election, more than any news event in my lifetime, has induced massive anxiety, fear, hope, and emotional turmoil (at least in those who understand how systems influence behavior…
Data Product Psychology SparkToro

Analyze Your Audience’s Political & Media Behavior in SparkToro

In our ongoing quest to provide unique, valuable audience intelligence, we’re launching a brand new feature in SparkToro today: Media and Political Insights. You’ll find this data available in the Audience Insights section of any SparkToro search. Any timing of this release with major, upcoming political events is purely coincidental… 😉 ABOVE: Media and Politics Insights for users of the…
Marketing Product SparkToro

Six Ways SparkToro’s Early Customers Use Our Product

Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, SEO, Digital Advertising, Audience Building, and/or Creative/Brand Marketing. Clicking those will take you to the accompanying section of this post with use-cases and examples. This has been a hard year for everyone. The pandemic’s separated us from people…
Product SparkToro

New Feature Alert: Email + Contact Info Are Now In SparkToro

Since launch in April, showing emails and contact information inside the SparkToro app has been our most requested feature. Today, it’s here. Billions of email addresses and social contact URLs now pull directly into the Lists feature. If you’ve used SparkToro Lists in the past (and have a Standard or higher tier account), your Lists have already been updated to…
Marketing Product SparkToro

How to Find Those Hard-to-Reach Audiences in SparkToro… Fast

Every day, I help folks in fascinating, unique niches uncover key information about the audiences for their marketing efforts. It’s a fun problem! For a few minutes, I get to feel like a digital Sherlock Holmes, digging into their products and services, trying to understand their customers, and then figuring out how to target them in SparkToro. But, one Rand…
Marketing Product SparkToro

22 Minutes on Audience Intelligence: Slides, Video, & Q+A

Last week, I was honored to join Jeff Sauer’s superb Data Driven U for a class on audience intelligence. And, thankfully, kindly, Jeff gave me permission to share our class and the subsequent Q+A on this blog. I think it’s invaluable, but frustratingly difficult to understand the answers to questions like: What can I learn about my audience and customers…
Marketing Product SparkToro

How to Use Your First Ten SparkToro Searches

Before SparkToro existed, the process of researching a brand’s audience was a frustrating one. I know, because I helped a lot of friends, especially those pursuing early stage ideas or launching new products. It took forever — usually months, sometimes 6+. The data was always self-reported (which meant it was often wrong). And scale was simply unobtainable. We could survey…