Product SparkToro Startups Team

SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both because I love to transparently share the adventure, and because we’re passionate about spreading the model SparkToro’s used to fund, grow, and bring value to customers. Let’s continue that tradition today 😊 Here’s the good news:…
Data Product SparkToro

NEW: Custom Search & Custom Audiences Offer Incredible New Ways to Use SparkToro

Updated April 10, 2024: We relaunched SparkToro with new data sources. In that update, we also renamed “Custom Search” to “Advanced Search.” If you have a paid SparkToro account, you can access Advanced Search in your dashboard. — Three years ago, if you wanted to uncover which podcasts Data Scientists listened to, or find out which social accounts were most…
SparkToro

SparkToro’s Prices Are Going Up (but not for everyone)

Here’s the short version, friends: Starting February 9, 2023 (one week from now) we’re rolling out new, higher prices for each of SparkToro’s pricing tiers We’re also adding more features and benefits to those tiers, including unlimited searches per month* for all subscription levels If you’re a subscriber to SparkToro at any tier today (or you sign up before Feb.…

NEW: Audience Tracking is Now Available in SparkToro

Since our launch in 2020, SparkToro has helped thousands of marketers uncover the most popular demographic and behavioral attributes of their target audiences. Emphasis on “most popular” 😉. That data is undoubtedly valuable: it helps folks know where and how to reach their customers online. But, in the two years SparkToro’s been active, we observed a handful of our smartest,…
Data Marketing Product SparkToro

Which Subreddits Does Your Audience Follow? What Do They Talk About? Starting Today, SparkToro Has the Answers

Today, we’re launching a new “Reddit” tab in SparkToro. It will show you the Subreddits to which the audience you search for most-heavily subscribes, and the text content of their Reddit posts. This feature is briefly available for all paid subscribers. In a few weeks, SparkToro is updating our prices & packages, at which time it will be exclusive to…
Events Marketing SparkToro

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

On November 10th, we’re running SparkToro’s first-ever marketing summit: SparkTogether. It’s live. It WON’T be recorded (because our presenters are sharing confidential numbers and information). And we’d love to have you there. For details and tickets, check out the SparkTogether 2022 Event Page, or read on for more background. Early bird tickets are on sale until Oct. 8, then prices…

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

It’s been about one year since we launched Demographics in SparkToro, and it’s one of our most popular features. Many of our customers use the insights to develop personas, run programmatic ads, evaluate brand marketing partnerships, and more. But I have a feeling there are even more creative use cases that our community hasn’t yet tapped into. So I’m outlining…

The Episodic Content Creator’s Guide to Using SparkToro

Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top charts, and they’re very good at their work, helping clients like Zoe: Science & Nutrition, Startup Dads, A Cuppa Happy (and more) launch, grow, and reach chart-topping numbers. Rich kindly gave me permission to make my…

SparkToro’s Mission, Vision, and Values: BELUX

Those skilled in the art of BS detection can tell you that 99% of company mission, vision, and values statements are meaningless. For corporate ideals to be more than just blatant-hypocrisy-in-poster-form, leadership has to build them into the company’s operating systems: how they hire/fire/promote, how they prioritize product investments, treat customers, make decisions around funding and acquisitions, and more. Even…
SparkToro Startups Team

SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?

Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we’ve learned a lot, and uncovered plenty of unanswered questions, too. As is tradition, I’ll try to share the good, the bad, and the interesting in the hopes it can help other entrepreneurs, especially those considering an alternative to standard, venture-backed funding. First,…