NEW: Upload your agency’s logo and customize your audience research graphs
It’s new feature month over here at SparkToro (given we’ve just launched Take Action and the enhanced usage-graph visuals), and we’re continuing the streak…
SparkToro
NEW: AI Tool & Social Network Usage Graphs are in SparkToro
SparkToro’s data visualization just got a major upgrade, but rather than tell you about it, I’ll show you: BOOM. Rather than the previous visualization…
NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways
Let me lay out the biggest challenges folks tell us they have with SparkToro in 2025: The audience data y’all provide is interesting, but…
How to Find Hyper-Specific Audiences with SparkToro’s New AI Features
It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing…
SparkToro’s New Graph Visualizations Make Copy/Paste/Present Easy as Pie
Starting today, there are customizable graph visuals in almost every section of SparkToro’s reports. Because why the heck should you have to be an…
How to Use SparkToro + LLMs to Do Marketing Magic
Most folks who follow me know I’m a bit of a late adopter and skeptic of AI. Yes, it can do some impressive things…
A Marketing Conference That Actually Changes Your Mindset
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a…
What Does the Coolest Graph in SparkToro Show You?
Last week, we launched the latest version of SparkToro, replete with a plethora of new features and upgrades. And over the past 10 days,…
We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data,…
Audience Research: The Complete Guide for Marketers in 2025
Editor’s Note, May 2025: We are hosting a free webinar that walks you through how to do audience research. RSVP to join us on…
