Category: SparkToro

Advertising Data Marketing Product SparkToro Team

NEW in SparkToro: Content and Profile Text Insights

Rand FishkinBy Rand Fishkin
What does your audience talk about online? How do they describe themselves? What hashtags do they use? Prior to social media aggregation software, answering these questions was a maddeningly manual, lengthy process. Unfortunately, most of those products are exorbitantly expensive, enterprise tools. After SparkToro’s launch last year, we were somewhat shocked to find: A) How valuable these text insights were…
Advertising Data Marketing Product SparkToro

SparkToro Now Has 50% More Podcasts

Rand FishkinBy Rand Fishkin
The Short Version: Every SparkToro search you perform now contains far more podcasts. That’s because we’ve made more connections between podcasts and their (or their host’s) social profiles, and also because SparkToro’s podcast index has grown substantially, to more than 600,000 unique shows. If you’re building Lists in SparkToro, you’ll also find that more than 80% of the podcasts in…
Data Marketing Product SparkToro Startups Team

One Customer Feedback Email Changed Our Startup’s Trajectory

Rand FishkinBy Rand Fishkin
Building a new company means constantly managing one’s emotions. The high highs of days when everything’s golden inevitably give way to the low lows when you’re certain it’s all doomed. At the end of February, Casey (my cofounder) and I were in that latter boat, nervous about how signups for our 10-month old startup had slowed to a trickle. Here’s…
Advertising Data Product SparkToro

New in SparkToro: Enhanced Text and Hashtag Insights

Rand FishkinBy Rand Fishkin
Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest one. Today, we’re excited to announced an upgraded Audience Insights tab with more data available, and new segmentation of text insights. All the details and a few examples of how you might apply this data are…
Data Marketing Product SparkToro

NEW SparkToro Feature: Discover the Press/Media Sources That Reach Your Audience

Rand FishkinBy Rand Fishkin
I’m excited to announce that today, SparkToro is launching a new tab, with new data, for all customers: free and paid. When you perform an audience intelligence search, you’ll see the new “Press” tab on the left sidebar, displaying media sources followed + engaged-with by the searched-for audience. Sometimes, these publications will have overlap with the “websites” or “social” tabs,…
Data Product SparkToro

The Three Biggest Problems Folks Have When Searching SparkToro

Rand FishkinBy Rand Fishkin
Tens of thousands of marketers, researchers, product managers, and more are using SparkToro to learn more about their audiences. That’s inspiring. I love it. And also… Some of y’all are getting stuck. It’s not your fault! SparkToro’s a new tool, with a new search paradigm, and new kinds of audience data. So, it’s up to us to help out. In…
Data Marketing Product SparkToro

How to Apply SparkToro’s Data and Get Better Marketing Results

Rand FishkinBy Rand Fishkin
Updated April 3, 2024: We relaunched SparkToro! This blog post has been updated to reflect our product’s current functionalities. In 2018, my cofounder, Casey, and I had a crazy idea: what if you could aggregate the behavior of tens of millions of public social profiles and get insights into how groups of people behave online? What if you could build…
Data Product SparkToro

Election Polls vs. Results Can Help Explain How SparkToro’s Data Works

Rand FishkinBy Rand Fishkin
If you’re anything like me, you’ve spent the last 48 hours frantically refreshing the NYTimes, Politico, the Washington Post, Five Thirty Eight, & Memeorandum far more times than is healthy. This American election, more than any news event in my lifetime, has induced massive anxiety, fear, hope, and emotional turmoil (at least in those who understand how systems influence behavior…
Data Product Psychology SparkToro

Analyze Your Audience’s Political & Media Behavior in SparkToro

Rand FishkinBy Rand Fishkin
In our ongoing quest to provide unique, valuable audience intelligence, we’re launching a brand new feature in SparkToro today: Media and Political Insights. You’ll find this data available in the Audience Insights section of any SparkToro search. Any timing of this release with major, upcoming political events is purely coincidental… 😉 ABOVE: Media and Politics Insights for users of the…
Marketing Product SparkToro

Six Ways SparkToro’s Early Customers Use Our Product

Rand FishkinBy Rand Fishkin
Tl;DR: SparkToro’s early customers include a mix of agencies, independent consultants, and in-house marketers whose work involves Digital PR, Social Media+Content Marketing, Market Research, Digital Advertising, Audience Building, and/or Creative/Brand Marketing. Clicking those will take you to the accompanying section of this post with use-cases and examples. This has been a hard year for everyone. The pandemic’s separated us from…

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