Month: April 2024

Marketing Tactics

You Are Your Moat

Amanda NatividadBy Amanda Natividad
I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the engagement boost. Do these comments make social media a better place? Not really. But neither do the human-written, “Nice post, totally agree,” comments. (Though let’s be clear, I’ll take the harmless AI comments over…
Agencies Marketing SparkToro Tactics

Win the RFP: Nail Your Next Client Pitch With Audience Research

Amanda NatividadBy Amanda Natividad
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop) Domain: Deep knowledge of a given industry (e.g. PR strategy in the healthcare space) Clients expect these tasks to be done more efficiently and effectively…
Marketing Product SparkToro

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Rand FishkinBy Rand Fishkin
It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product. And though, for many months, Casey, Amanda, and I feared we might lose key pieces of V1’s functionality, the opposite is…

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