The SparkToro API is Live: Audience Research as Infrastructure
I have a confession. For years, my least favorite customer question was “Does SparkToro have a public API?” Not because it was a bad…
AI/LLMs
New Research from Similarweb: How AI Brand Mentions Influence Direct Visits & Traditional Search Queries
If my brand shows up in AI answers, does that have real impact on my marketing? Do people search more for my brand? Do…
SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool
Anything AI can do… AI can do better with SparkToro. We (and dozens of our customers) have detailed over and over how real audience…
The Click Is Now Optional. Here’s What Isn’t.
Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months…
Office Hours: Can You Actually Track AI Visibility?
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve…
The Death of the Ultimate Guide?
For years, marketers were taught to win by publishing the most comprehensive answer. Build the “ultimate guide.” Cover every adjacent subtopic. Anticipate every follow-up…
If Search Captures Demand, Public Evidence Creates It
Note: If you prefer audio, you can listen to a slightly-less polished version of this blog post on my show, the Zero Click Marketing…
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more
“Rand, I love that SparkToro tells me which search and AI tools my audience is using, but… could you also tell me what they’re…
How Much is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answers Just Got an Upgrade
For the past year, SparkToro’s had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude…
Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same…