Month: June 2026

AI/LLMs Data Product SparkToro

SparkToro’s MCP Server is Now Live — Connect Audience Research Directly to Your Favorite AI Tool

Rand FishkinBy Rand Fishkin
Anything AI can do… AI can do better with SparkToro. We (and dozens of our customers) have detailed over and over how real audience data + AI tool prompts = marketing insight magic, so I won’t belabor the point here. But, I will, with great excitement, introduce an easier-than-ever way to complete that process without ever needing to leave your…
Marketing Product SparkToro

Total Addressable Market (TAM) Size is Now in SparkToro Reports

Rand FishkinBy Rand Fishkin
Casey’s back with a brand new invention. This time, it’s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro customers that we’re thrilled to finally have in the app. In any SparkToro report, you’ll now see TAM at the top of your reports, alongside a methodology breakdown, e.g. Audience for the above report: Computational chemists…
Agencies Marketing Tactics

Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy

Kelsey LibertBy Kelsey Libert
If you’ve been building media lists by zeroing in on the sites with the biggest domain authority and traffic, you’re not alone. For years, the default playbook was to pitch the publishing giants and let their syndication networks carry your story far and wide. But bigger doesn’t always mean better, and the highest‑traffic sites often reach everyone except the people…
Data Research SEO Zero Click

Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers

Rand FishkinBy Rand Fishkin
Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re following up with that same data pulled from Similarweb’s mobile + desktop clickstream panel for 5 additional countries: The United Kingdom – with the highest rate of Zero-Click Searches in this analysis France – whose rate…
Data Marketing Research SEO Zero Click

In 2026, Less than One Third of Google Searches Still Send a Click

Rand FishkinBy Rand Fishkin
In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI elements that keep searchers in the results, and shifting user preferences, Google is becoming a walled garden. Their financial and stock performance suggests that these changes boosted both ad revenue and investor confidence, and thus, it’s…
Audience Research Briefs

How We’d Market to Software Developers at Startups

Amanda NatividadBy Amanda Natividad
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a random GitHub repo over your whole campaign, and if they’re reading this, they are rolling their eyes (hi Casey!). So most teams either throw money at LinkedIn ABM, or they decide developers are “unmarketable” and go…

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