Month: June 2026

Data Research SEO Zero Click

Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers

Rand FishkinBy Rand Fishkin
Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re following up with that same data pulled from Similarweb’s mobile + desktop clickstream panel for 5 additional countries: The United Kingdom – with the highest rate of Zero-Click Searches in this analysis France – whose rate…
Data Marketing Research SEO Zero Click

In 2026, Less than One Third of Google Searches Still Send a Click

Rand FishkinBy Rand Fishkin
In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI elements that keep searchers in the results, and shifting user preferences, Google is becoming a walled garden. Their financial and stock performance suggests that these changes boosted both ad revenue and investor confidence, and thus, it’s…
Audience Research Briefs

How We’d Market to Software Developers at Startups

Amanda NatividadBy Amanda Natividad
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a random GitHub repo over your whole campaign, and if they’re reading this, they are rolling their eyes (hi Casey!). So most teams either throw money at LinkedIn ABM, or they decide developers are “unmarketable” and go…

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