Month: May 2025

Industry Marketing Psychology SEO Tactics

Seriously, please stop with the new acronyms. It’s still SEO: Search Everywhere Optimization.

Rand FishkinBy Rand Fishkin
It’s a day ending in Y, which means my social feeds are filled with people attempting to rebrand the acronym “SEO.” Look, I ain’t here to rain on your parade, so if you love calling it AIO or GEO or EIEIO, be my guest. I haven’t been an SEO for more than seven years, despite what all the “top SEO…
Events Seattle SparkToro

A Marketing Conference That Actually Changes Your Mindset

Rand FishkinBy Rand Fishkin
There are tons of marketing conferences. Most follow a familiar formula: slick slide decks, broad-strokes keynotes, case studies you’ve seen before, and maybe a tote bag to take home. But when you’re deciding where to spend your budget, time, and energy, the real question is: Which event will actually make an impact on me? That’s the question we asked ourselves…
Content Marketing Marketing Tactics

You’ve Done the Audience Research… Now What?

Amanda NatividadBy Amanda Natividad
Our friend Tommy Walker, founder of The Content Studio, contributed the following, superb, much-needed article; thank you sir! Tommy was the Editor-in-Chief at ConversionXL, the first marketing hire at Shopify Plus, and Global Editor-in-Chief at QuickBooks. As a 20-year career veteran, his methodologies have contributed to 10-figures in revenue, and have become integral to developing category-defining brands. You’ve just wrapped…
5-Minute Whiteboards Marketing Product Tactics

Want better marketing output from your AI Tools? Give it real data about your customers.

Rand FishkinBy Rand Fishkin
An overwhelming number of marketers are using AI tools to bolster their campaigns, their tactical output, and even their strategic ideas. I don’t actually recommend all of those (AI can seriously mislead you on strategy, and using it to write anything you’re going to publish directly is a recipe for unsubscribes), but there are some clever, high-quality marketing use-cases out…
Marketing

The Fastest Way to Understand Your Audience Without Talking to Them

Amanda NatividadBy Amanda Natividad
“Talk to your customers” is one of the most common pieces of advice in marketing. And it’s not wrong. But it’s also not always realistic. Maybe you don’t have direct access or contact information for these folks. Maybe your team doesn’t prioritize customer interviews. Maybe you’re a founder wearing seven hats, or a marketer who doesn’t have a warm list…
Data Product SparkToro

We’ve Launched a Brand New SparkToro Today with 10 (yes TEN) New Features

Rand FishkinBy Rand Fishkin
It’s time for a new, screenshot-worthy look. It’s time to deliver those key features you’ve been asking us for. It’s time for better data, graphed over time. It’s time for an all-new version of SparkToro. Today, we’re releasing a massively upgraded, fully-overhauled version of our audience research platform. <Slaps roof of car> This baby’s got so much audience research juice,…
Content Marketing

Nobody Is Dying on Hills

Amanda NatividadBy Amanda Natividad
One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re publicly taking a stance, it should genuinely reflect your beliefs. But nobody is actually dying on these hills. It’s not that serious. There’s tremendous value in the philosophy of “strong beliefs, loosely held.” Absolutely, take a…

Keep up with SparkToro®