Month: March 2024

Hiring Industry Team

Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

Amanda NatividadBy Amanda Natividad
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our most popular pages and copying them into a spreadsheet so that we can keep track of what needs to be updated for the public launch of SparkToro V2. I included the title of the page, link,…
Analytics Data Industry Marketing Tactics

Where Web Users Spend Time vs. Where Traffic Referrals Originate

Rand FishkinBy Rand Fishkin
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web. Unfortunately, some folks in the social feeds where this research was…
Analytics Data

Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

Rand FishkinBy Rand Fishkin
In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible for 50% of all traffic referrals? 75%? Is social media sending half what search does? A quarter? Less? Are the major platforms sending less traffic overall than they did a year ago? These are frustrating, hard-to-solve…
Data Industry Marketing Tactics

Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It

Rand FishkinBy Rand Fishkin
This is a very short post to say: If you’re not investing in your own email marketing list, you’re making a bad choice. Social media engagement rates have plummeted the last 15 years. Ad engagement, too. Google CTRs have fallen massively the last decade with the rise of zero-click searches. The visibility of TV and print advertisements have died off…

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