Category: Advertising

Advertising Data Product SparkToro

New in SparkToro: Enhanced Text and Hashtag Insights

Rand FishkinBy Rand Fishkin
Just last week we released the new Press tab, but we’re at it again with another upgrade for your SparkToro account—albeit a more modest one. Today, we’re excited to announced an upgraded Audience Insights tab with more data available, and new segmentation of text insights. All the details and a few examples of how you might apply this data are…
Advertising Marketing

Something is Rotten in Online Advertising

Rand FishkinBy Rand Fishkin
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking ability to attribute ad clicks.…
Advertising Agencies Marketing

What Should Digital Marketing Agencies Focus on in the Year Ahead?

Rand FishkinBy Rand Fishkin
A few weeks ago, I received a lovely email with an important question: what should digital marketing agencies focus on in 2021 and beyond? Via Sebastián Cardozo of Ranker Studio Wait… Why me? I don’t run an agency, and haven’t for more than a decade. Well, SparkToro has used a lot of agency help, we’ve got more than two hundred…

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