Marketing Lessons from the 2020 Election | Part IV: Narratives & Information Distribution
Welcome to the penultimate episode (part 4/5) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Events
Marketing Lessons from the 2020 Election | Part III: Polling Problems & Growing Fans vs. Persuading Converts
It’s time for part three (of five) in our ongoing analysis of the 2020 US elections. If you haven’t already, check out part one,…
Marketing Lessons from the 2020 Election | Part II: Positioning & Segmentation
Welcome to part two (of five) in our ongoing analysis of marketing takeaways from 2020’s record-shattering US elections. Yesterday, I wrote about how cultural…
Marketing Lessons from the 2020 Election | Part I: Identity & Common Enemies
I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: A…
Extraordinary Times Call For Extraordinary Measures
There can no longer be doubt: the majority of people in advanced economies are living through the most life-altering event of the last forty…
10 Problems Plaguing Influencer Marketing
Last week, I spoke at SMXL Milano on a panel about where social media and influencer marketing are headed. The moderator, Paolo Zanzottera, did…
On SERP SEO – The Infuriating Reality of Search’s Future
Last week, I was invited to give the closing talk at Brighton SEO, one of the SEO field’s most well-attended events. The host, Kelvin…
My Presentation from INBOUND 2018 Might Make You a Better Entrepreneur
Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my…
How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)
This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the…
What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?
This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years…