The 5 Best Things I [______] this Year

It’s quiet out there on social media. I’m in San Diego with my wife’s family for the holidays, as per usual. And, as per usual, my email’s a little slower than normal, my Twitter feed a little more empty, my Google+ feed likewise. It’s nice. But then, I find myself with 30 minutes on my in-laws’ couch, waiting for someone…

Negative Self Talk and Self Deprecation

I’m not sure if I can short form blog effectively (like two of my blogging heroes – Brad & Fred), but I’m going to try a little more of that since my time to blog is so limited. While browsing my social streams today, this headline/article caught my attention: via Can You Hack Your Self Esteem? There was a paragraph…

A Long, Ugly Year of Depression That’s Finally Fading

Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s an exceptional group. Then, after some meetings, I spoke in the afternoon at Hubspot’s Inbound conference (thankfully just across a long skybridge that connects Boston’s World Trade Center from its Convention Center). This morning, I woke…

Making Agency Numbers More Transparent

Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…

Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More

A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year. (Andrew via Extra Pack of Peanuts) Andrew is one of the best…

Launching Adventure Teams at Moz

Like many software companies moving from the early to growth stage, we’ve experienced our fair share of challenges and pains. At the start of 2012, there were ~50 Mozzers, a very flat management structure, and things like process, communication, and planning were fairly simple. But over the next 12 months, we more than doubled to nearly 120 (today 130+) and…

How Can a CEO Lead Social Media Efforts for Their Company?

One of the best parts about Foundry’s investment in Moz last Spring was the incredible access to other CEOs, founders, and companies in their portfolio. I’ve had at least a half dozen phone conversations, more than a dozen in-person chats, and a few invaluable get-togethers with my Foundry cousins and learned a tremendous amount every time. It’s something I hope…

7 Unlikely Recommendations for Startups & Entrepreneurs

If you’ve been reading this blog much, you know I’m something of a contrarian. One of Moz’s core values is, in fact, to be the exception to the rule, and a big part of that comes from my personal ethos of going against the grain. I love the startup world, but I really love the weird, atypical, non-Valley, non-20-something-Ivy-Leaguers-trying-to-be-Zuckerburg startups.…

Generosity & Entitlement

I’ve been trying something new at Moz. I schedule 90 minutes every week or two for “office hours,” and invite anyone from any team at the company to come visit and chat about whatever’s on their mind. So far, attendance has been sparse (only 1 person the first week, ~10 the 2nd week, and 4 each of the last two…

Well, He’s Not Going to Get Very Far

Company culture is incredibly fragile. It’s hard for founders/CEOs/execs to understand how little faith and trust people have in us when we stand up at a meeting and say “we believe in our culture” or “we put values first.” That skepticisim has often been built up over years or decades of being let down. People joined companies that claimed to…