Category: Startups

Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and say “yeah, I know it can be gamed,” or “yeah, some people…

It’s been a whirlwind of a few weeks, launching a new book, launching a big piece of software for Moz (my final project with the team there), and launching this new company… As I shared on Twitter: Feels like for two years, I had nothing to launch. The occasional blog post or WB Friday notwithstanding. Then BAM. Spring 2018 is…

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. Some of these are well-intentioned mistakes (e.g.), while others feel like they’ve got a specific motivation. But one source that’s been consistently excellent is Jumpshot, a collector and provider of anonymized, clickstream-level data…

Every month, hundreds of thousands of people search on Google for “upcoming movies.” And in the SEO and web marketing worlds, there are a lot of practitioners who’d argue that movie studios should be investing more effort into ranking in the lists, news items, and search results that show for those queries. After all, according to the Moz Explorer tool,…