SparkToro Blog

Posts by Amanda Natividad:

SparkToro Team

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

Amanda NatividadBy Amanda Natividad
How is it only August? It feels like two years since January. Especially here at SparkToro, where the year’s had so much upheaval, despite our attempts to maintain Chill Work. Shortly after our pricing change in February, Twitter/X’s new owner announced a bevy of pricing and access changes to their API, including the deprecation of data SparkToro’s infrastructure relied on…
Marketing Startups Tactics

How One Media Placement Led to 1,600 Customers — And How You Can Do It Too

Amanda NatividadBy Amanda Natividad
“But, customer acquisition isn’t how you measure the success of public relations.” I didn’t have formal PR or marketing training and still, I knew it was a ridiculous KPI. This was during my time at direct-to-consumer (DTC) healthy snack startup NatureBox. We were a series A startup, a lean team that needed to grow our business quickly. It just wasn’t…
Marketing

A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)

Amanda NatividadBy Amanda Natividad
If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then leadership has almost certainly asked for your early reaction to Meta’s Twitter clone. Should we make an account? Should we cross-post from our top-performing social media channel? What’s our content strategy? Whew. Take a deep breath,…
Marketing Tactics

Your Burning Questions About Google Analytics 4 (GA4)

Amanda NatividadBy Amanda Natividad
Google Analytics 4 (GA4) officially launches July 1, 2023. If you’re here, it’s probably because you’re not quite ready for it. Fear not, friend! We’ll get you up to speed. We recently hosted a SparkToro Office Hours crash course with our friend Steve Lamar, GA4 expert and founder of ReallyGoodData. (Eagle-eyed readers will recall we partnered with Steve on our…
Marketing Tactics

Your New KPIs to Gauge Content Quality

Amanda NatividadBy Amanda Natividad
Rand hates the phrase “high-quality content.” Quality is entirely subjective. And because it’s subjective, it’s impossible to measure, let alone find agreed-upon standards. Here’s an example: Remember that Ted Lasso Season 2 episode, Beard After Hours? Rand thought it was art while Casey thought it was drivel. (I have the least helpful opinion here which is that I thought it…
Marketing Startups Tactics

How Being Customer-Led Can Double the Impact of Your Traffic

Amanda NatividadBy Amanda Natividad
This is a guest post by Georgiana Laudi and Claire Suellentrop of SaaS educational and growth consultancy Forget the Funnel. They are the co-authors of Forget the Funnel: A Customer-Led Approach for Predictable, Recurring Revenue. Customer acquisition in 2023 is not like customer acquisition in 2013. Why? The competition is much greater. We now have 16x the competitors we did…
Marketing Startups

The Power of Word of Mouth: How to Find What Influences Your Customers

Amanda NatividadBy Amanda Natividad
Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell. In other words, it’s becoming a lot more expensive to acquire customers. What to do? At our recent SparkToro Office Hours, Asia Orangio, Founder &…

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