By We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month.
Make a mini buyer persona to write better messaging
Find 1-3 influences in your niche, consume their content, and use your observations to create better messaging. As you learn from these influences — like niche blogs, podcasts and social accounts — you might start to build a sort of mini buyer persona for inspiration. In SparkToro Office Hours, we discussed influence-driven messaging, how to write it, and how to use our tools to set yourself up for success. You can watch the full, free video here on the blog.
Try double-duty marketing with podcasts
Found a podcast in your niche that you’re keen on sponsoring? Try a marketing opportunity that serves double duty. If you have your own podcast — one that shares the same audience but isn’t a direct competitor — consider inviting the host on your show, and then asking to sponsor a few of their episodes. Developing this 1:1 connection with the host can ultimately make for a more successful partnership over time. And maybe they’ll even reciprocate and invite you to guest on their show. Hint, wink wink, nudge nudge: You can find these relevant podcasts in SparkToro.
Use an influence map to guide your marketing strategy
Influence maps are visual frameworks that aim to answer core questions about what people’s behaviors are and how they can be influenced. Instead of asking “which keywords should I bid on?” you’re asking “where and how should we do marketing? And to whom?” Check out Rand’s blog post to learn more about influence maps and how to make your own.
For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month.