Category: Zero Click

Data Industry SEO Zero Click

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360.

Rand FishkinBy Rand Fishkin
Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in 2021, and behavior almost certainly looks different today thanks to changes from both Google itself and its search consumers. In past reports, I’ve only been able to look at searches for the United States. This time,…
Marketing Tactics Zero Click

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

Amanda NatividadBy Amanda Natividad
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is the most consistent, reliable marketing channel — and, well, he’s right — I’d be remiss in not helping you out. Our twice-monthly audience research newsletter goes out to about 60,000 people…
Industry Marketing Psychology Tactics Zero Click

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Amanda NatividadBy Amanda Natividad
Zero Click Marketing is now a book! You can preorder it today, and you’ll get it in the fall. It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours.…

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