SparkToro Blog

Marketing Psychology Tactics

Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content

Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces hit their mark, and why similar, but underperforming pieces miss. First: when we talk about “content,” we’re

Marketing Psychology Tactics

Influence Maps—The Best Marketing Framework You’ve Never Heard Of

When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This is amazing! It’s gonna save me so much heartache.” “WTF?! Why didn’t anyone tell me about this before?” That’s exactly how I felt when I stumbled across the behavioral design field’s

Data Product SparkToro

NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)

Friends, I’ve got great news. If demographics data is valuable to your market research, targeting, persona-building, or marketing tasks, SparkToro just became your best friend. Much of the information you might have relied on in Facebook’s old Insights tool (before the Cambridge Analytica scandal) or Twitter’s Analytics (before they inexplicably pulled it) is now accessible

There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

Keyword research is broader than you might think, friends. If you’re in a rush, just click below to jump to that section: Keyword research for SEO/PPC(to learn which terms have search volume in Google and how much) Keyword research for social media marketing(to uncover hashtags, topics, phrases that get used/earn visibility on Instagram, Twitter, Facebook,