SparkToro Blog

5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales

CEO/Sales Leader: “Hey marketing team! We’re behind on our quarterly sales goals and only have 3 weeks left. Do some marketing why doncha?! Crank up them SQLs!“ Marketer: “Yeah, that’s not really how this discipline works. It’s a long lead cycle between awareness, branding, and conversion, and…“ CEO/Sales Leader: “Sorry exec team. Marketing underperformed and

Marketing

A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)

If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then leadership has almost certainly asked for your early reaction to Meta’s Twitter clone. Should we make an account? Should we cross-post from our top-performing social media channel? What’s our content strategy?

5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments

Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic investments. It’s because ads aren’t just measurable, they’re attributable. Your CFO, CMO, and CEO can get in a room and look at the CAC:LTV ratio of every performance channel and feel

5-Minute Whiteboard: Measurement vs. Attribution

Howdy SparkToro fans and welcome to the first edition of a new series we’re experimenting with—short, whiteboard style explainer videos. This inaugural video covers a concept that’s crucial to the future of marketing: measurement vs. attribution. For the last 20 years, we’ve lived in the golden age of attribution. Measuring the kinds of metrics I

Product SparkToro Startups Team

SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

3 Years ago, SparkToro launched in the midst of a world-changing pandemic. In 2021 and 2022 I wrote updates about this business’ journey, both because I love to transparently share the adventure, and because we’re passionate about spreading the model SparkToro’s used to fund, grow, and bring value to customers. Let’s continue that tradition today