Inimitable Product is the New “Make Great Content”
For 25 years, Google told websites to “just make great content,” and they’d sort out the rest. This advice was incomplete, problematic, and reductive,…
How Do You Market to a Double-Sided Marketplace?
At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has…
Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a…
Office Hours: Can You Actually Track AI Visibility?
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve…
Audience Research Newsletter: How to Promote Stuff; Permissionless Co-Marketing; Instantly Get Better Content Ideas
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
Audience Research Newsletter: How to Make Content Repeatable; a Hot Take vs. a Long Take; Why Bad Guys Are… Good
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
The Death of the Ultimate Guide?
For years, marketers were taught to win by publishing the most comprehensive answer. Build the “ultimate guide.” Cover every adjacent subtopic. Anticipate every follow-up…
Office Hours: B2B Storytelling: How to Make Your Brand Their Favorite
“What’s the best Disney movie of all time?” Before you answer — you’re already proving the point. In this episode of SparkToro Office Hours…
Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
5 Strategic Features that Predict Survival in the Zero-Click Era
No amount of tactical excellence can save you. That’s the lesson in the zero-click era — you can be the best meme-maker on social,…