Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
5 Strategic Features that Predict Survival in the Zero-Click Era
No amount of tactical excellence can save you. That’s the lesson in the zero-click era — you can be the best meme-maker on social,…
NEW Upgraded Keyword Data in SparkToro’s Audience Research Reports
One of the challenges we face at SparkToro is deciding between comprehensiveness vs. relevance in the audience data we deliver. In a nutshell, it’s…
Office Hours: Instantly Upgrade Your Events and Webinars
This one came back on our radar after a special request from a few friends who wanted to rewatch this video. (Hi, Ronnie and…
If Search Captures Demand, Public Evidence Creates It
Note: If you prefer audio, you can listen to a slightly-less polished version of this blog post on my show, the Zero Click Marketing…
Office Hours: How to Write Influence-Driven Marketing Messaging
“Where we’re going, we don’t need… roads.” Slip on your self-lacing Nike Mags, and buckle up in the DeLorean. We’re going back to 2021…
New Research: Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on the mobile and desktop web
Several weeks ago, I published some important research about where search happens on the web. Spoiler: everywhere, but ~73% is still Google. This data,…
Audience Research Newsletter: Why Audience Research; Grow Your Podcast; When to Charge for Public Speaking
We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing…
Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care
We marketers talk about the LinkedIn algorithm as though it’s a single behemoth. But a recent analysis from Christopher Penn suggests the platform may…
Office Hours: Who Will Amplify This and Why?
There’s an expression about the cobbler’s children not having shoes. We’re kind of like that. We are the cobblers AND the children, and we…