Is SEO Opportunity Growing or Shrinking?

It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased in all sorts of ways: Are there more searches on Google this year than last year? Is Google taking more of the search traffic for themselves? Do more or fewer clicks…

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How Cultural Conditioning Biases Us to Make Bad Decisions in Our Lives, Our Work, & Our Marketing (my talk from INBOUND 2017)

This week I was invited to give a spotlight talk at Hubspot’s INBOUND in Boston. INBOUND is a unique event for me. It’s typically the largest in-person audience I’ll speak to in a given year (often in excess of 3,000 people in the room), and a less SEO-focused crowd than usual. Most of the time, I’m…

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A Case Study in Google’s Use of Visit & Click Data

There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share. Something funny happens when…

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Moz Returns to SEO

Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I…

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What Are the Most Powerful, Mind-Expanding Ads You’ve Seen?

This year at Mozcon, we’re doing something new — featuring some of the most unique, creative, and mind-expanding advertisements of the last few years during the breaks (just before we introduce the next speakers). e.g. this praise-garnering Deutsche LA Volkswagen ad from 2011 But rather than just editorially select the ads, we’d love to have…

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It’s Official: I’m Writing a Book that Will Be Published by Penguin/Random House’s Portfolio

Last week, I went to New York to pitch a book about transparency, startup struggles, and the last 15 years of Moz’s story to publishers. It wasn’t dissimilar from the VC-pitching process; lots of nervousness, waiting, hoping, and tension. But, midday Wednesday, after meetings on Monday and Tuesday, I received a phone call from my…

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