Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care
We marketers talk about the LinkedIn algorithm as though it’s a single behemoth. But a recent analysis from Christopher Penn suggests the platform may…
Office Hours: Who Will Amplify This and Why?
There’s an expression about the cobbler’s children not having shoes. We’re kind of like that. We are the cobblers AND the children, and we…
NEW in SparkToro: Uncover the AI Prompt Topics Your Audience is Using in ChatGPT, Google AI Mode, Claude, and more
“Rand, I love that SparkToro tells me which search and AI tools my audience is using, but… could you also tell me what they’re…
How Much is Your Audience Searching Google vs. Prompting AI Tools? SparkToro’s Answers Just Got an Upgrade
For the past year, SparkToro’s had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude…
New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity
For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it’s often…
Best Practices Are Meaningless Without Audience Research
There isn’t actually anything “wrong” with best practices. Best practices are general guidelines for what to do in order to ensure a general baseline…
Digital Agency New Business Still a Concern, Referrals Still Rule for Lead Gen and Are Sales Pipelines Finally Recovering?
Recently, Rand and I released the results of the State of Digital Agencies survey for 2025. Our goal of this annual survey is simple…
Why Everyone Prompts AI Differently (Even When They Want the Same Thing)
Recently, I ran a tiny experiment. I asked eight mom friends — people very similar to me socioeconomically and with kids around the same…
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility
Editor’s Note: Watch our free webinar discussing the findings here (no ads). The Problem: For the last few years, companies have been investing inordinate…
Vibes Meet Facts: Write Like the Smart Human You Are, Not the LLM Making Stuff Up Again
If you were to perceive the world based on a skim of my Threads feed this morning, then you would be convinced that absolutely…