SparkToro Blog

Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin.

Data Marketing

This Chart Does Not Show SEO Is Dying

Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying: Google Trends

Personal

On Being Wrong and Not Knowing the Answer

There’s the naive view of expertise – the one that we all have as young people – where we think that Eddie Vedder must know absolutely everything there is to know about rock music and Peyton Manning must know more than anyone else about the game of American Football. And then, there’s the more nuanced

Startups

The 5 Best Things I [______] this Year

It’s quiet out there on social media. I’m in San Diego with my wife’s family for the holidays, as per usual. And, as per usual, my email’s a little slower than normal, my Twitter feed a little more empty, my Google+ feed likewise. It’s nice. But then, I find myself with 30 minutes on my

Marketing

Some Non-Obvious Advice on Thought Leadership

I don’t particularly like the phrase “thought leader” or “thought leadership” for two reasons: 1) just *thinking* about something doesn’t make you a leader, nor does being a leader enable you to simply think about things AND 2) the term has pretentious and sometimes negative associations. When I hear people describe me that way, I have a viscerally