You’ve just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand and message to reach chefs and owners of independent restaurants. What’s your process? If you’re a smart, responsible, thoughtful marketer, you’ll do something like this: Step One: Figure out what
Last week, I spoke at Hubspot’s INBOUND conference for the eighth year. For the first time, it was not under the auspices of my old company, Moz, nor was it centrally about web marketing. Instead, I focused on my experiences building a company and helping other entrepreneurs build their companies…. And I think, this was
I can’t recall a time over the past fifteen years where the next five years in the world of search engines and SEO seemed as clear and obvious as they do today. Nor can I recall a time when so many experienced professionals and smart companies buried their heads in the sand about it… (maybe
Number of followers is a crap metric. And yet, as I’ve been watching and learning from folks who do content marketing, PR-focused outreach, social media marketing, and influencer campaigns, I’ve found that more than 90% of the time… that’s *exactly* what people use. They’ll nod their heads and say “yeah, I know it can be
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businesses, we’re making our documents open-source for anyone to use. The Story SparkToro is, obviously, a product of my and my cofounder, Casey‘s, experiences in the mostly venture-backed
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers — Threadwatch, Sphinn, Inbound.org, GrowthHackers, Alltop — but none of them quite scratched the itch. Plus, almost all of them were susceptible to rampant spam and/or ugly drama+trolling in the comments. Casey (SparkToro’s cofounder) and I have
Recently, I had a series of epiphanies about my experiences as a founder. Please forgive the length of the post, and stick with me, I’ll do my best to make the journey worthwhile. I was eleven years old, maybe twelve, and my family lived way out in the middle of nowhere, in unincorporated King County.
In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He’d been contributing to the blog for years, commenting and emailing with us, even building some SEOmoz-related side projects. He was young (as was I), but had the temperament and demeanor of a much older soul. Geraldine even
It’s been a whirlwind of a few weeks, launching a new book, launching a big piece of software for Moz (my final project with the team there), and launching this new company… As I shared on Twitter: Feels like for two years, I had nothing to launch. The occasional blog post or WB Friday notwithstanding.
There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web marketing, and the field is far less distrusted than even a few years ago (source). But, there’s bad news, too. Thanks to the kind folks at Jumpshot (whose clickstream data