SparkToro Blog

Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin.

Data Marketing

2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More

For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and

Data

We Analyzed Every Twitter Account Following Donald Trump: 61% Are Bots, Spam, Inactive, or Propaganda

Last week, SparkToro launched our third free tool, a service that analyzes Twitter accounts to estimate what percent of their followers are bots, spam, propaganda, or inactive accounts. By far the account that’s been most checked by users of the tool is @realdonaldtrump. Since there’s great interest in that account, we decided to expand our