SparkToro Blog

Win the RFP: Nail Your Next Client Pitch With Audience Research

Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Clients expect these tasks to be done more efficiently and effectively than they could with internal talent alone. SEO primarily for DTC brands. PR outreach for the IT space. Social media ads for clothing and beauty brands. Blog writing

Marketing Product SparkToro

SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product. And though, for many months, Casey, Amanda, and I feared we might lose key pieces of

Personal SparkToro Startups Team

The Chill Work Manifesto

Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to building this business. And for the last three years, it’s become a bigger and bigger part of how I think about not only this company, but everything I do professionally. Today, I