Total Addressable Market (TAM) Size is Now in SparkToro Reports
Casey’s back with a brand new invention. This time, it’s estimated TAM: Total Addressable Market Size, one of the most requested features from SparkToro…
Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy
If you’ve been building media lists by zeroing in on the sites with the biggest domain authority and traffic, you’re not alone. For years,…
Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers
Last week, we published data in concert with Similarweb showing the latest rates of Google’s Zero-Click Searches in the United States. As promised, we’re…
The Click Is Now Optional. Here’s What Isn’t.
Hold onto your butts. Rand’s got new research and it’s a doozy. With Similarweb’s clickstream panel, Rand found that in the first four months…
In 2026, Less than One Third of Google Searches Still Send a Click
In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI…
How We’d Market to Software Developers at Startups
How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a…
Inimitable Product is the New “Make Great Content”
For 25 years, Google told websites to “just make great content,” and they’d sort out the rest. This advice was incomplete, problematic, and reductive,…
How Do You Market to a Double-Sided Marketplace?
At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. That has…
Audience Research Brief: How We’d Market to Mid-Market RevOps Leaders
But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a…
Office Hours: Can You Actually Track AI Visibility?
“Can you even track AI visibility?” That was the question behind this SparkToro Office Hours session — on March 11, 2026. Because if you’ve…