SparkToro Blog

Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard

I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their content efforts based primarily or entirely on keywords for search. I get it. 10 years ago, that practice worked. It still technically works in a number of fields. Prioritize keywords, create content, publish, get

5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales

CEO/Sales Leader: “Hey marketing team! We’re behind on our quarterly sales goals and only have 3 weeks left. Do some marketing why doncha?! Crank up them SQLs!“ Marketer: “Yeah, that’s not really how this discipline works. It’s a long lead cycle between awareness, branding, and conversion, and…“ CEO/Sales Leader: “Sorry exec team. Marketing underperformed and


A Marketing Team’s FAQ for Meta’s Threads App (Plus, Findings From Our Survey!)

If you work in marketing, there’s a good chance your leadership has asked you about Threads. If you work in social media marketing, then leadership has almost certainly asked for your early reaction to Meta’s Twitter clone. Should we make an account? Should we cross-post from our top-performing social media channel? What’s our content strategy?