How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools?
It’s no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by…
5-Minute Whiteboards
Is Google Losing Search Market Share?
A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing…
How to Fight Back Against a Traffic-Less Web
Surveys, studies, analytics… they all show the same thing: getting traffic on the web is harder than ever and it’s getting worse much faster…
How Do We Anchor Content Marketing Efforts in a Multi-Platform Distribution World?
This week, I’m taking a full 8 minutes because I want to address an incredibly important email from Russell Wojcik of Liquibase that came…
Content Marketing Needs to Evolve Beyond SEO
I’m tired of seeing blog posts, videos, webinars, articles, guides, resources, social posts whose entire raison d’etre is an attempt to rank for keywords…
Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.
Welcome to another edition of 5-Minute Whiteboards. And folks, we’ve got a doozy of a topic. Yes, I’m being intentionally provocative. But it’s because…
The Google API Leak Should Change How Marketers and Publishers Do SEO
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours…
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm.…
How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard
Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re…
Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard
Content marketing, social media, events, PR, and marketing through sources-of-influence have consistently produced remarkable results for the companies I’ve run, and yet, most big…