Category: 5-Minute Whiteboards

5-Minute Whiteboards Marketing Product Tactics

How Do You Create a Great Marketing Strategy? | 5-Minute Whiteboard

Rand FishkinBy Rand Fishkin
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the weeds of marketing precisely because we can’t see the strategy forest for the tactical trees. I’ve written before about how too few marketers grasp the difference between strategy and tactics. If you’re struggling to get a…
5-Minute Whiteboards Advertising Analytics Marketing

5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments

Rand FishkinBy Rand Fishkin
Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic investments. It’s because ads aren’t just measurable, they’re attributable. Your CFO, CMO, and CEO can get in a room and look at the CAC:LTV ratio of every performance channel and feel like they know where they…
5-Minute Whiteboards Advertising Analytics Data Marketing

5-Minute Whiteboard: Measurement vs. Attribution

Rand FishkinBy Rand Fishkin
Howdy SparkToro fans and welcome to the first edition of a new series we’re experimenting with—short, whiteboard style explainer videos. This inaugural video covers a concept that’s crucial to the future of marketing: measurement vs. attribution. For the last 20 years, we’ve lived in the golden age of attribution. Measuring the kinds of metrics I talk about in the video:…

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