Rand Fishkin Bio & About

Howdy! I’m Rand, co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. I’m also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a frequent traveler, speaker, presenter, and underdog-supporter. On this page you’ll find:


For professional events and republication, please use the following bio: Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

Feel free to republish the photos below with credit back to this page.

 (high resolution version here)

(high resolution version here)

Full Bio: Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.

Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding, led three acquisitions, and a rebrand. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board. Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.

Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.

In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.

Booking Rand to Speak:

A sample of Rand’s presentations:

Speaking requirements:

  • For events less than 4 hours flight from Seattle, WA:
    • No speaker fee required
    • Flight (coach) + hotel (if overnight stay required) reimbursement
    • minimum 100 book bulk order
    • $300 donation to https://www.givedirectly.org/
  • For events further away with a direct flight to Seattle:
    • No speaker fee required
    • Flight (prem. economy or equivalent) for 2 people + hotel reimbursement
    • minimum 300 book bulk order
    • $500 donation to https://www.givedirectly.org/
  • For farther afield events:
    • No speaker fee required
    • Flight (business class or equivalent) for 2 people + hotel reimbursement
    • minimum 500 book bulk order
    • $800 donation to https://www.givedirectly.org/

I’m currently accepting speaking invitations to events after: January, 2021 (depending on when travel is safe for Americans) If you’d like me to speak at a conference or event after the date above, please drop a line to [email protected].


For official/press/event usage, feel free to take any of the following (please link back to this page in reference):

Rand at Wistia's Videoshoot