Find Your Audience's True Sources of Influence.

SparkToro is an audience research tool that shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works.

1,300+ marketing teams, agencies, and consultants use SparkToro

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How SparkToro makes you a better marketer

Uncover the behaviors of any online audience.

Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive, accurate information.

SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds.

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Break free from the Google/Facebook marketing duopoly.

We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.

Marketers shouldn't have to pay the tech giants just to have their voices heard. SparkToro provides unique research and insights, aggregated from tens of millions of verifiable public social and web profiles, to make channels outside Facebook and Google accessible to everyone.

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Audience research

Accurate and uncomplicated.

  • Demographics
    Employment data, skills and interests, gender and age, education, geography, and political leanings.
  • Text Insights
    Words, phrases, and hashtags people use publicly online.
  • Sources of Influence
    Social accounts, websites, press publications, podcasts, and YouTube channels people engage with.
  • Lists and Data Exports
    Create and manage lists within SparkToro and export spreadsheets for team collaboration.
  • Contact Info
    Get publicly available email addresses and social media accounts via our Hunter.io partnership.
  • Customer Support
    We personally reply to every support inquiry within one business day.
"SparkToro has helped us close and retain some of the fastest growing SaaS brands in the world."
Ross Simmonds — Founder and CEO, Foundation Inc.

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Here's what our customers say

"I have 3 Chrome tabs constantly open — and one of them is SparkToro! We use it for community building, influencer marketing, and ABM."
Danielle O'Neil
Account Manager, Leadtail
"Using SparkToro, we defined a buyer persona which helped us build an entire user journey and content strategy."
Rebecca Wynne
Head of Search, Grey Group
"SparkToro is a priceless investment. I spent the last 8 years building massive spreadsheets to track audience, influencers, and channels. SparkToro does it for you with a simple search."
Charbel Simon
Founder, Sprintwell
"SparkToro quickly identifies and synthesizes sources of influence across platforms for any given topic."
Margaret Nicoll
Founder and CEO, Maka Digital
"Ummmm. I love this tool. It's making me emotional how useful it is. I'm verklempt."
Ariane Mandell
Account Director, Trevi Communications
"When building display advertising campaigns for our clients, we use SparkToro to prove we are covering the right channels and publishers in a comprehensive way."
Alexandre Corbasson
CEO & Partner, Digitad

Check out the SparkToro blog

The latest in digital marketing and audience research.

SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
TL;DR - From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e. tweeting) and non-active accounts. The analysis we believe to be most compelling uses 44,058 public Tw…
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SparkToro's Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
Two years ago today, at the nerve-wracking start of a global pandemic, we launched SparkToro. Since then, we've learned a lot, and uncovered plenty of unanswered questions, too. As is tradition, I'll try to share the good, the bad, and the interesti…
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Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
You've heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combina…

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