Instantly discover what your audience reads, watches, listens-to, and follows.

Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out.

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SparkToro crawls tens of millions of social and web profiles to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online.

What People Say About SparkToro

"SparkToro's insights were a huge eye-opener for me and the team at Manual. I love how it turns what was once a tedious and manual approach into a seamless experience. Using SparkToro I can identify key websites we need to appear in, as well as partnership opportunities, not to mention the increased understanding of our audience's needs and habits."
Michael Lorenzos
Growth Manager, Manual
"We've already been able to secure a number of guest spots on podcasts we've sourced from using SparkToro. We anticipate that number growing as we continue to use the platform more and expand into other areas."
Stephanie Cox
VP, Sales and Marketing, Lumavate
"SparkToro is an essential audience research tool that does things nothing else does. I've used it to identify audience affinities I can use to build out Facebook Advertising audiences, and Twitter ad targeting (which we've found to be an amazing way to reach people)."
Ciaran Rogers
Marketing Director, Target Internet
"I use SparkToro to confirm whether a media property is a good fit or not. Publishers will offer their own information; I like having third-party verification. Presenting my boss, an economist, with actual numbers on media choices is better than saying 'that site suits our audience'."
Alicia Kan
Marketer, Seattle University
"Using SparkToro, we sharply defined a persona for a popular hair care brand, which helped us build an entire user journey and content strategy. Another one of our clients is a sponge manufacturer; we used SparkToro to help inform where to place advertising, how to best update messaging, and gain a better understanding of their reading/listening/browsing habits."
Rebecca Wynne
Head of Search, Grey Group
"SparkToro quickly identifies and synthesizes influencers across platforms for any given topic. We download lists of "hidden gem" influencers, then upload them into social to bolster audience targeting for paid media. We're also sharing these lists with PR teams for product seedings and media outreach during campaign or product launches."
Margaret Nicoll
CEO and Founder, Maka Digital

Latest From the SparkToro Blog

The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've come to grok the odd paradox of how certain types of content earn reach, amplification, and suc…
The Secret Is... There Is No Secret.
This is a blog post about spaghetti alla carbonara. It is also a blog post about the perfection of simple things. And about the remarkable effort required to perfect a craft, even a very simple one. And, finally, it's about all that is wrong with th…
New in SparkToro: Enhanced Text and Hashtag Insights
Just last week we released the new Press tab, but we're at it again with another upgrade for your SparkToro account—albeit a more modest one. Today, we're excited to announced an upgraded Audience Insights tab with more data available, and new seg…
SaaS Churn and Short-Term Customers: The Contrarian View
Ever wonder why so many business software companies make it so darn difficult to start using their products? Or why subscription-focused tools are so obsessed with making it hard to quit vs. making it easy to sign up? Why don't these SaaS (software-…