By It’s time we pulled back the curtain on one of SparkToro’s newest superpowers: Conversational Queries (a.k.a. audience descriptions), powered by AI. Instead of analyzing specified-parameter audiences like “Wix.com visitors” or “people with architect in their bio,” you can now zero in on groups as broad or specific as you like — small law firms seeking to improve their websites or TTRPG aficionados seeking D&D alternatives — and SparkToro will surface data on their behaviors and demographics. It’s a crazy cool way to go beyond keywords/sites/bio terms and uncover the audiences that matter most to your business.
Transcript:
Just wanna show you something so crazy cool inside SparkToro. So I wrote this article for Wix Studio. It’s all about how to uncover whether your audience is using AI tools and how much and which ones, and that it covers a bunch of stuff. There’s there’s some details in here. Amanda reviewed it with me. Okay. So I was thinking about this, and I got an example from another company, which I which I won’t name.
You know, when you go to SparkToro, you can analyze the audience based on people who search for a keyword in Google or visit a website like Wix.
But a lot of people don’t know that if you got one of the higher tier accounts — and this is coming for lower tier accounts soon too; Casey’s working on releasing it! — you don’t have to say just Wix dot com. Wix dot com is huge. I don’t know if you guys have seen, but, like, their their website covers tons of different use cases and business solutions for all types of customers.
So you know what you can do? You can go to SparkToro and using large language model tech, we basically make calls against this. You can say, well, what if I just wanna target audience, attorneys in the US who wanna build a more effective, better design client attracting website? They tend to have less than thirty attorneys on staff.
You can say: I wanna describe this very specific sub audience and SparkToro will give you data on just that audience.
I’m gonna show you another example while it’s processing, which is, let’s say, on the consumer side. Instead of B2B, maybe you’re maybe you’re B2C, maybe you are selling a tabletop role playing game that is an alternative to the very popular Dungeons & Dragons game, something something I’ve played.
And if you’re looking for those alternatives, you can go in here and say, “My audience are people who play Dungeons and Dragons, but they’re actually considering alternative games. And I want you, SparkToro, to help me find people who are looking for that content specifically and where can I reach them?” And SparkToro will do it. It will make these calls; we use ChatGPT; we use 4o.
Great decision makers at small to mid size US law firm seeking to improve their website. Boom. SparkToro can analyze that the same way it analyzed Wix dot com’s entire audience. We won’t have a website, traffic estimate for this group, but you’ll see it is remarkable how how much we’re able to get data about this. And if you know anything about attorneys, you know that this is almost certainly true that they they tend to use social media very little compared to other folks. LinkedIn and Medium are the only ones that are more than average. Every other network, they use less than average.
You could see the same thing in search behavior.
And then you can see places. These are these are places visit places that lawyers visit when they are investigating options around building websites. And they actually a bunch of these sites have information recommendation around that. Same thing is true for the YouTube channels, for podcasts, for subreddits.
Topics is actually one of my favorite things. I wanna show you this in particular. So what what this does is it basically says, hey, these people when they’re interested in this, they are also interested in topics around these things. We send websites and we send, the search terms and all that stuff to the LLM.
And look, you can see this is this is along two vectors which is really cool. You can see the audience affinity: 95, 94, 94. So this is quite high, but because it’s low saturation — meaning not a lot of people have covered it — email marketing best practices for law firms, it’s a high opportunity target. Same thing with the D&D audience.
Boom.
SparkToro can do it. When you save and view this report, it will show us things about that very B2C audience.
I find this kind of incredible that that LLMs can do this. Look, I’m a critic of AI in a lot of ways. I’m sure you’ve seen me have, you know, some skepticism around it, but it’s really good at words that frequently come after other words. It does its job well. And if you use it in these ways, you can get remarkable information. For example, if you know anything about tabletop role playing games, you know that that crowd is on Discord.
And this tells me that SparkToro has correctly identified it because this this is the highest I’ve ever seen for Discord usage. It’s the fifth most used network above TikTok.
Like, this is the TTRPG audience.
This is this is who is in that group. They visit these websites. I visit these websites. So I know that these are right. Although, Gnome Stew is new to me. Adorable.
Anyways, I highly recommend that you give this a try. If you haven’t checked it out and, you know, you’d like to, it’s at the higher tiers now, but it’s coming to all the tiers at SparkToro, and you’ll be able to describe your audience in these ways, get all this great data, get the topic analysis of what’s interesting to these folks, dig into the websites, get the podcast and YouTube data. It’s just cool, man. I’m really kinda proud of this product.