By If you blinked in the past four months, you probably missed at least one major SparkToro release. And that’s a shame, because every single one is hot like pizza supper.
I’m gonna blow your mind. SparkToro is a three-person company with one engineer, Casey Henry. And yet, in the past 100 days, we’ve built all this stuff. Built and released. Check it out.
1. Coverage of the UK and Canada
First off, our most asked-for feature, coverage of the UK and Canada. You can see — look! You don’t have to be stuck searching for aluminum.
You can now look for aluminium. You can put an “e” in airplane. Well, an extra one. You could put a “u” in color, and we’ve got demographics for the entire UK.
2. Job and salary data
I haven’t even announced this one yet. You can now see salary distributions for any demographic group that you search for. So I look for people who put marketing in their bio, in Canada versus the US.
Sorry, Canadians. I know your real estate prices are going crazy and yet somehow Americans are, on average (this comes from LinkedIn), making more.
3. Ranking Pages (a.k.a. the URLs that rank for keywords your audience searches!)
“White glove movers.” I searched for this and clicked inside the topic section. We have this new feature called ranking pages that came out this summer, might have flown under your radar. Look, what it will show you are pages that rank for many, many, many keywords that people in this audience search for. So for example, I can show my friend Darren Shaw from from Whitespark like, hey Darren, these are the these are the pages that consistently show up in lots and lots of search results that your audience is looking for.
4. The search and AI tools your audience uses (more and less than average)
Here we go. Search and AI tools. This is probably the one that got the most excitement when I announced it on LinkedIn.
So here I have searched for my friend Chris Savage’s company Wistia.com. People who visit Wistia are less likely than most Americans to search Google. They are more likely to use Archive.org and actually Microsoft, less likely to use Wikipedia, Reddit, OpenAI. I bet a lot of you are really interested in the AI tools section of this. I’ll show you that in a sec.
This works just the same as our social network system, which if you hadn’t seen me release that earlier this year, so that, you know, Chris could look and be like, “Oh man, Dribbble and Behance. I’m attracting a lot of people. Threads is really growing fast with the people who are visiting Wistia. I might be on there,” (if he’s not already).
And you can sort by affinity change. So in this case, I have looked at people who visit Wistia and I’ve looked at the highest affinity change which look this, you know, Startpage.com is still quite low over all, but relatively speaking it is big. And Claude, Perplexity, Poe — these are huge with Wistia’s audience.
5. Topics and interests (that your audience is likely to care about).
And the last one, topics and interests. This is probably our most-used new feature. When we announced this a few weeks ago, people loved it and have already started baking it into their content marketing process, which I love to see. Essentially, I can search for, for example, people who are security researchers in the US and look at the topics that they are likely to care about.
I can also see broad interests for this audience. So zero day vulnerability, networking events, threat hunting techniques and get content ideas. And these will take you straight to ChatGPT if you would like to get more data on these particular subjects.
That is a ton of stuff to release in a hundred days.
Look. If you do nothing else, congratulations to Casey. I honestly can’t believe the speed with which he’s gotten this out there, and I think it’s gonna help a ton of folks who use and love SparkToro.
Go ahead — pop over to your dashboard and run your next search. If you’re on an always-free account, remember you get 5 searches per month. But if you write in and ask for more, I might know someone who can top you off. 🙂