How do I get more data about an audience with no (or very few) results?

If your SparkToro search returns very few profiles, there are a number of tactics to attempt in order to better identify your audience and their sources of influence.

  1. Try broader, more inclusive, more popular words and phrases.
    • E.g. if you’re targeting patent attorneys, try searching for an audience that “frequently talks about: patent law” in addition to an audience that “uses the word(s) in their profile: patent attorney”
  2. Use the OR operator to combine multiple audiences into a single search.
    • E.g. when targeting patent attorneys, try searching for “uses the word(s) in their profile: patent attorney OR patent lawyer”
  3. Target your audience based on a website or URL they visit.
    • E.g. instead of searching for profiles containing “patent attorney” you could search for an audience that “visits the site: patentlyo.com” or one that “visits the URL: https://guides.ll.georgetown.edu/patentlaw
  4. Use the “describe audience” feature to provide detailed information with natural language (similarly to how you’d describe your audience to a professional colleague over email)

If you’re struggling with this process, feel free to drop a line to [email protected] and we can help you manually figure out some potential searches to try.