What query operators can I use in SparkToro?

SparkToro supports the following search parameters:

  • AND for combining multiple terms, e.g. Snowboarding AND Skiing (which will only find an audience that talks about both)
  • OR for including either of multiple terms, e.g. Snowboarding OR Skiing (which will combine audiences that talk about either skiing or snowboarding)
  • Quotes, e.g. “downhill skiing”
  • The minus bar: – , e.g. skiing -snowboarding -snowboards -snowboarder

Be aware that SparkToro does not attempt to include derivations, plurals, or other forms of words when querying. The search word(s) you include will be the exact and only ones our system searches for, e.g. if you search “frequently talks about: snowboards” SparkToro will not also include profiles that talk about snowboarding, snowboarders, or snowboard. The system will only return profiles that have talked about the plural word, “snowboards” precisely.