Why might the tool return missing/incomplete follower/audience information?

When SparkToro crawls a website or social account, we look for connections to other accounts that can be verified by the links between them. If those links exist, i.e. if a social account points to a website address and that same website links back to that social account, we can be confident they’re part of the same entity. However, if a social account references a website that doesn’t link back, or if that website or other social accounts aren’t connected via crawlable links, we may not be able to build those associations until or unless they later do. We’ll still make attempts to build connections, but bias to confirmed relationships in the data vs. assuming connections that might not be accurate.