April 2018 - SparkToro

Data Marketing April 22, 2018

New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018

There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web marketing, and the field is far less distrusted than even a few years ago (source). But, there’s bad news, too. Thanks to the kind folks at Jumpshot (whose clickstream data covers tens of billions of…

Book Startups April 11, 2018

I Wrote a Weird Kind of Business Book

By Rand Fishkin

For the last two years, I’ve been working on a book about what it’s like to build a tech startup and how Silicon Valley’s startup culture biases founders and companies to make a lot of poor decisions. That book, Lost and Founder, comes out in 14 days… I’m the usual mix of excitement and nervousness, elation and fear. The face…

Startups April 4, 2018

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

By Rand Fishkin

Over the last few years, I’ve been incredibly frustrated with inaccurate, unrepresentative data sources about how traffic flows on the web and where web searches take place. Some of these are well-intentioned mistakes (e.g.), while others feel like they’ve got a specific motivation. But one source that’s been consistently excellent is Jumpshot, a collector and provider of anonymized, clickstream-level data…

Month: April 2018

New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018

I Wrote a Weird Kind of Business Book

New Jumpshot 2018 Data: Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

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