Connect SparkToro to Claude, Cursor, ChatGPT, or any other MCP-compatible client. Describe an audience in plain English and your assistant will build the report, surface the demographics, and tell you what your audience reads, watches, listens to, and follows. No new dashboard. No tab switching.
Build me an audience of indie SaaS founders who care about technical SEO. What podcasts do they actually listen to?
Here's the audience and the top podcasts they listen to most:
One connection unlocks the same audience research that powers the SparkToro app. Your AI assistant can fetch any of these on demand, mid-conversation, mid-draft, mid-decision.
"Vegan home cooks who follow plant-based nutrition creators." That's all your assistant needs to spin up a full audience report and start pulling data from every section.
Age, gender, seniority, company size, salary, location.
How big is the audience. The headline number for forecasts, pitches, and budget asks.
The creators and brands your audience follows and engages with.
Where they actually spend time: LinkedIn, X, TikTok, or somewhere quieter.
The sites your audience reads. Sponsorship and SEO target lists.
Publications your audience trusts. PR pitch list, ready to use.
Shows they actually download. Guest spots, sponsorships, target list.
Channels with real audience overlap, ranked by relevance.
Subreddits where your audience asks the questions they won't ask elsewhere.
Mobile apps and AI products your audience has adopted. Integration and positioning signals.
The terms they actually type. Foundation of any SEO or paid search plan.
How your audience describes themselves. The exact language for your messaging.
How your audience talks to AI. A new frontier for content and product positioning.
Ask Claude or ChatGPT to draft a campaign brief for a new audience and the assistant will pull demographics, top channels, and content references straight into the document. The brief writes itself with real data, not vibes.
Question an assumption mid-meeting? Ask your AI to spin up the audience, then have it confirm or kill the persona with real overlap data. No browser tab, no five-minute detour, no losing the thread of your conversation.
Building a custom marketing agent in Cursor, Claude Code, or your own SDK? Give it audience research as a first-class capability. One MCP connection turns SparkToro into a tool your agent can call, like any other.
Add the SparkToro server to your MCP client, sign in with OAuth, and start asking your AI questions about your audience. The data is already there.
Connect SparkToro