By We’re publishing prior issues of the Audience Research Newsletter here! But we’re not just copying and pasting from the archives — we’re only surfacing what we believe is still salient today. For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month.
Use viral-likely formats to promote viral-unlikely links
When you have something that you know probably won’t gain traction on social media — like a webinar signup — present it in a stickier, viral-likely format. Case in point: Amanda tweeted the data showing signups from social media for our Office Hours, making the case for content opportunity on LinkedIn. (The results? 339 LinkedIn signups, and 99 Twitter signups!) Learn more about this and lots of other pro content marketing tips in our latest SparkToro Office Hours presentation on YouTube.
Are you already doing Permissionless Co-Marketing?
This is the practice of aligning yourself with other brands by promoting them in your work. The payoff is earning goodwill and potential reciprocation. And some of the best marketers already do this! To do permissionless co-marketing right, make sure: (1) your mention of another brand is contextually relevant, and (2) don’t imply another brand is endorsing you. More on how to do this (and when it’s most suitable) in Amanda’s blog post.
Improve your content ideas — fast!
An easy way to get content inspiration is through social monitoring. Scroll through the marketing community in Threads to see what’s top of mind for your niche. Better yet, run a SparkToro query of your audience, click on Take Action, and then select Content Creation, and then see what you get when you take action for, “Brainstorm High-Value Content Ideas.” Here’s a peek under the hood at high-ROI ideas for beauty review site Byrdie.com:
For the newest, freshest advice on audience research and doing better marketing, subscribe here so you don’t miss new editions! We send this newsletter twice per month.