How Being Customer-Led Can Double the Impact of Your Traffic
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This is a guest post by Georgiana Laudi and Claire Suellentrop of SaaS educational and growth consultancy Forget the Funnel. They are the co-authors of Forget the Funnel: A Customer-Led Approach for Predictable, Recurring Revenue.
Customer acquisition in 2023 is not like customer acquisition in 2013.
Why?
The competition is much greater. We now have 16x the competitors we did…