7 Reasons Every Marketing Team Should Monitor Brand Mentions
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Wait a minute… are you telling me you’re only doing brand monitoring for reputation management?! What is this, 2004? It’s time for an upgrade, not necessarily to your tools (though if you’re still using Google Alerts, OMG stop; Alertmouse is free and 100X better) but to your process. I track mentions of my name, SparkToro, our research, my investments, my…