Summary
We all need to shoot our shot at some point, right? Here, Amanda walks you through her cold outreach tactics — and how she gets at least an 80% response rate each time.
Chapters
- 00:00 — Introduction and what's tough about cold outreach
- 01:05 — When cold outreach is bad, here's why...
- 04:30 — 5 rules of cold outreach
- 09:25 — Start creating your outreach list with "aggregators"
- 13:31 — Doing audience research to qualify those leads
- 20:21 — Get to know them from afar
- 21:29 — Why you should Google yourself
- 23:05 — Using SparkToro and other web tools to research them
- 28:42 — Consider doing warm outreach instead
- 30:07 — Quick cold outreach wins (messages can be super short!)
- 31:14 — Put out your thoughts publicly
- 36:31 — Don't do this...
- 37:45 — Writing an effective message
- 43:09 — Teardowns of 2 effective cold emails (customer pitch and job hunt)
- 48:04 — Email, marketing, and writing resources
This video was edited from our "Office Hours" Live Stream
What is Open Office Hours?
Not sure how to get the most out of SparkToro? Stuck on what audience research is? Join us for our #SparkToroHours and get your questions answered for free. We start off with a presentation, and we leave the bulk of the time for Q&A.
Ask us about marketing strategy, how to find your audience's sources of influence, how to improve your client pitches, and how to think through overall content amplification.
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- What is audience research?
- What is influence marketing?
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