Summary
Let's face it: content teams don't spend enough time distributing their content.
Ross Simmonds, Founder and CEO of Foundation Inc, joins us for #SparkToroHours to show you how to find all those niche content distribution opportunities.
Chapters
- 01:01 - When your mind wanders...
- 04:00 - Content Rules Everything Around me (CREAM)You have to stand out.
- 05:19 - Google's SERP is now our own competition.
- 06:16 - The bait and switch that Facebook played on us...
- 07:15 - Embrace the DREAM - Distribution Rules Everything Around Me.
- 10:00 - How do you discover and understand your audience? (SparkToro is the MVP!)
- 11:20 - Finding influential podcasts in SparkToro
- 12:55 - Finding influential groups in Facebook
- 13:55 - Finding popular Substacks
- 15:40 - Graveyard Facebook pages
- 18:20 - Remixing podcast interviews, blog posts, data, and more
- 20:54 - Embrace niche communities (Hacker News, StackExchange, and more)
- 21:49 - Leverage Reddit and Quora
- 25:20 - Leverage Medium for guest posts, not SEO
- 27:15 - Endless opportunities!
This video was edited from our "Office Hours" Live Stream
What is Open Office Hours?
Not sure how to get the most out of SparkToro? Stuck on what audience research is? Join us for our #SparkToroHours and get your questions answered for free. We start off with a presentation, and we leave the bulk of the time for Q&A.
Ask us about marketing strategy, how to find your audience's sources of influence, how to improve your client pitches, and how to think through overall content amplification.
Join Rand Fishkin, Co-founder and CEO, and Amanda Natividad, Marketing Architect of SparkToro to learn all about audience research and what SparkToro can do for your business.
If you're wondering:
- What is SparkToro?
- What is audience research?
- What is influence marketing?
- How can I improve my marketing strategy?
- How can I nail client pitches?
Join our live stream (most) every other Thursday at 11am PT to ask your question!