Summary
How marketers can use SparkToro to uncover the content opportunities that *actually* amplify you.
Chapters
- 00:00 - Introduction and sources of influence
- 00:59 - When earned media drives influence (Salsa Matcha example)
- 04:30 - IDGAF... (I don't gamble against fallacious metrics)
- 07:03 - How to uncover the influential sources
- 14:45 - Once you know one social account...
- 19:17 - Why events are underrated for PR
- 20:50 - Why it pays to prioritize your outreach list
- 23:18 - Tips for effective pitches
- 25:42 - Never pitch for this thing
- 28:58 - What NOT to do in your cold outreach
- 29:24 - How to get contact info
This video was edited from our "Office Hours" Live Stream
What is Open Office Hours?
Not sure how to get the most out of SparkToro? Stuck on what audience research is? Join us for our #SparkToroHours and get your questions answered for free. We start off with a presentation, and we leave the bulk of the time for Q&A.
Ask us about marketing strategy, how to find your audience's sources of influence, how to improve your client pitches, and how to think through overall content amplification.
Join Rand Fishkin, Co-founder and CEO, and Amanda Natividad, Marketing Architect of SparkToro to learn all about audience research and what SparkToro can do for your business.
If you're wondering:
- What is SparkToro?
- What is audience research?
- What is influence marketing?
- How can I improve my marketing strategy?
- How can I nail client pitches?
Join our live stream (most) every other Thursday at 11am PT to ask your question!