Content marketing doesn't work like it used to, eh? That's because the content marketing landscape has changed.

Last year, two-thirds of Google searches ended without a click. Facebook, Twitter, LinkedIn, Reddit — they're all optimizing for content that keeps users on their platforms, not clicking your links. And for every potential click, there's a thousand companies investing in content marketing. A crowded field, and a dwindling supply of traffic... no wonder things are tough.


This video was edited from our "Office Hours" Live Stream

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