Summary
If you want to earn the sharing behaviors that lead to your content reaching a larger audience, you’ll need a great answer to this question:
Who will amplify this? And why?
That sounds like a simple proposition. But... it is not.
Chapters
- 00:00 — Introduction and the problem with content distribution
- 03:19 — Should you give up on content marketing? (No, but try this...)
- 06:48 — Want content to succeed? It's gotta hit one of these four...
- 10:23 — Your audience falls into four groups (and no, not just customers and prospects)
- 15:51 — The big question: Who will help me amplify?
- 17:42 — The most powerful force in amplification is not great content
- 19:30 — Here's what drives amplification (a.k.a. frameworks to virality: emotions, belief reinforcement, and more!)
- 31:00 — The New York Times most shared piece ever
- 33:18 — Secret sauce tips to amplification
- 34:55 — Engagement streaks
- 36:15 — Latent vs. active links to your site
- 36:51 — Pitch tips for amplification
This video was edited from our "Office Hours" Live Stream
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Ask us about marketing strategy, how to find your audience's sources of influence, how to improve your client pitches, and how to think through overall content amplification.
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