Summary

Learn how to apply SparkToro’s data to B2B and B2C use-cases with this exploratory, walkthrough video.

Transcription

You probably already know that you can describe any audience to SparkToro, a b to b one or a b to c audience, and we will give you some pretty great data about all of those. What you may not be fully cognizant of and what I wanna help with in this short video is use cases for those different groups. So in b to b, if I'm, for example, analyzing engineering managers, seeking hosting solutions, then I would take that data and apply it to my b to b marketing, which is almost certainly gonna be more centered on content plays. A little bit less on some of the consumer social networks, little bit more on my blog, on my webinars, on my potentially white papers that I'm delivering on.

And so I would look at the demographics, the behaviors of this audience, the networks that they participate on, where they get information from, which web websites they visit, what topics they're interested in, podcasts, all of that data. I would say, hey, that's gonna inform what we create, where we market it, where we distribute it, and it's gonna inform our landing pages and the value proposition that we offer to folks.

This is somewhat different, probably significantly different from if I am analyzing a group of, let's say, consumers who are seeking men's tailored clothing, which I've been kinda into. Let's see. Folks seeking men's tailored clothing in classic fits and styles.

And that group significantly different. And of course, my marketing tactics are gonna be very different. I'm still gonna be doing content, but I'm probably gonna be doing a lot more native content on social platforms. Instagram is a very popular one for this topic.

Reddit has a lot of communities talking about men's fashion. And so I would take those places. Right? I would look at the list of subreddits that comes up.

I would look at the list of, social networks that are most popular. There's Instagram. You can see that Instagram is almost more popular than than Facebook, the largest social network with this group of people. Reddit as well, just just like I said.

It always makes me feel good when SparkToro knows things that that I know too. And then I would take specifically the the topics of interest, the search keywords, what's trending in the podcasts and Reddits and YouTube channels. And I would be taking that data and using that to inform what I create. You know, my thirty second video about Piti Uomo in Italy, right, which is like the big tailored menswear event.

I'd be featuring that. I would talk about my brand in comparison to some of these big brands. I would potentially consider doing some sponsorships of email newsletters for some of these hidden gems. I would do some influencer marketing with these YouTube channels and with these specific social accounts, especially when you dig into the detailed social data.

Those types of techniques which SparkToro can inform, and you'll find a lot of opportunities for this and take action for either b to b or b to c. And in fact, when you do this, we will ask you in a lot of cases, hey, are you targeting a b to b or b to c audience? And then when you get the take action suggestions, which combine data from SparkToro and from LLMs, you will get more relevant high quality results from it. So b to b and b to c both very doable inside SparkToro.

We have a lot of data on both kinds of audiences, thanks to how we build these reports. And there's a lot of value to be had, but you do need to apply that data differently and intelligently to the campaign you're running.