Summary

Learn how to apply SparkToro’s data to B2B and B2C use-cases with this exploratory, walkthrough video.

Transcription

Let's talk about b to b versus b to c inside SparkToro. I'm gonna use the example of the world of interior design. So if, for example, you were targeting businesses in the interior design space, design firms, interior designers themselves, you might look at people who visit, for example, this website, the American, Association of of, or so sorry. Society of Interior Designers and ACID dot org.

It's a mouthful.

You can see their traffic data. You can see employer industries, which obviously design retail furniture, construction, architecture. These all make sense. And and SparkToro has a lot of data about this audience, which could be used to craft content, to do campaigns, to figure out where you're gonna do targeting and, high level strategy of channel choices and low level tactics of which sites are we gonna sponsor and which newsletters are we gonna pitch and, you know, where are we gonna, try and get our founder to go on these podcasts or, you know, maybe advertise on these YouTube channels, make content around these topics, all the tactical and and strategic stuff.

You can also look specifically for a profile that contains the interior designer. You could even use something like interior design firm or company.

Sometimes the words in the bio can tell you what's going on here. So since I see words like clients, project, residential planning, I know that this audience, these interior designers, they are almost certainly serving clients, which means we're getting the right kind of b to b focus.

But b to b is not the only option. You can equally easily go after b to c. Consumers who might be searching for things like kitchen lighting options, which the the gender breakdown is is much much different.

The social network graph usage is very different. Pinterest is very hot with this group, of course. You can see that they visit retail sites where they could actually buy lighting as opposed to, you know, the sites that are visited by designers where they're looking for design inspiration.

They're talking about the field and industry, those kinds of things.

You can search for you can look for people who search for lighting design so that you get that that really deep dive into a specific customer set, only people who are looking for lighting design products.

There will be some overlap of both businesses and consumers in here, but this is a way to go after it. One more option for you. If, you've got an agency or enterprise tier account with SparkToro, you can go and describe your audience specifically. So you could say, I am looking for, you know, businesses in the interior design space, and will actually go and use a large language model to produce the results of this query.

I I won't dive into exactly all of that. Now you can you can watch the video on how to do custom audiences if you wanna see more on that. But these are ways to get at exactly the b to b or b to c audience, and SparkToro is very helpful with both of these. Just one caveat.

If you are going after a sector that has an extremely broad audience. This often happens in consumer sectors. For example, maybe people who search for funny videos.

This is a terrible search.

It's not to say SparkToro has no data on it. We can pull back information about this. The problem is the behaviors and demographics of these audiences are extremely diverse. They tend not to be consistent, and so there's just there's just not a lot that we can help you do in this space.

Are there some elements that might be useful to someone? Sure. But in general, I think that we tend to do really well. We at SparkToro, I mean, tends to do really well when your audience has a distinct set of behaviors and demographics around them.

Interior designers is a great one. People who search for funny videos, not so much. Alright. Happy searching.