Summary

Understand more about the graphs and charts that are inside SparkToro.

Transcription

Let's talk about the graphs and charts inside SparkToro.

So these are hyper useful for some of our customers to be able to say, oh, great. I'm analyzing this website, acid dot org, which is the American Society of Interior Designers.

It's been around for a long time now. And I wanna see what their traffic graph looks like. That is a graph we provide. This chart down here shows gender distribution. When you dive into the demographics, you can see more of these distributions, by geography, by, you know, city and state, by job and salary data, gender and age, of course.

But we also have some great charts here that are take a lit just a little bit of understanding to be able to use, and so I wanna explain this to you.

What you see here is the USA average. So this is essentially across all Internet users in the United States, which I'm I'm choosing to analyze folks in the US. We could do UK or Canada as well.

In the US, YouTube is, you know, the the number one used most used social network by people who visit asid dot org, but it is actually slightly less used by interior designers than it is by the average American web user. And so that's what we're seeing in the numbers here, minus two point two percent. Facebook also a little under. So even though it is popular, technically visited by a lot of this audience, I'm not sure that I would make this my primary source here. Now watch this. We're gonna go to Instagram and slightly more used by interior designers. That's probably not a surprise because Instagram is a very visual network.

And, of course, interior designers, very, visually oriented profession. LinkedIn, quite high. Reddit, about average. Pinterest, very high. No surprise. Right? So while YouTube is the most used and Medium is not that used, Medium is actually more used by this audience than on average.

Same thing applies to search and AI tools. So you might look at this and say, okay. Google is the winner. Number one, we should be present there. Sure. Wikipedia, a little less than average. Amazon, a little less than average.

Microsoft, Reddit? But now we get into Pinterest and ChatGPT.

Wow. We're seeing a lot more use of ChatGPT, which at least my two friends in the interior design world tell me that they use chat g p t for a lot of things in that field. So this doesn't totally surprise me.

I also wanna dive in. When you look at these and you see, search actually let's go look at the social networks so I can see all social networks.

And you can customize these charts. So I can edit the chart to, for example, say, I want to take a screenshot of this, but you know what? I don't think Facebook is that relevant. I want to remove them and WhatsApp from the conversation.

And now I wanna stop editing.

Bam. I wanna take that screenshot, throw it into my presentation for my client pitch or for my, meeting where I'm showing my boss what networks I think we should be participating in because this really shows it to me me nicely. You can also check off the ones down here that you want. You could scroll all the way down and throw in GitHub and Substack whatever you want and say add to graph, and we will do exactly that.

So this is a very nice way to make the charts inside Spark to work for whatever you need them to do. And this also is present, on the graphs for the websites, for YouTube channels, what you know, whatever it is. You can go and say, hey. I really want to I wanna show actually some more diversification.

So I'm gonna pull out, SketchUp. I don't need them or Architectural Digest, but I would very much like to add Sherwin Williams and Crate and Barrel to the discussion here. So let's put those on the graph and see where they're at. Great.

SparkToro can do that for you. Now you can take the screenshot of this, put it in your presentation exactly exactly how you need it. I really love this feature. I think it's just saved me a ton of time.

One more thing. When you see the history here, remember that this is showing you affinity over time between these websites and the audience you've searched for. So in this case, it's visitors to aced dot org and people who visit west elm dot com. Right? And I can see that essentially West Elm has grown slightly over the last year and a half, two years.

We go quarter by quarter because our data is updated on a quarterly basis. You can also in here for any site you want see the affinity history. So you can see that actually Dazeen fell a little bit and then has risen a little bit with this audience, and it's generally flat over the last two years in terms of the, you know, percent of people who visit ACID and also visit Dzine.

This graphing feature which you'll find throughout the application, is super useful for those screenshots.

Of course, if you want you can always hit export all data and make your own graphs wherever you'd like Excel or Google Sheets, what have you. Don't let us stop you from doing that, but they're now in the app which I find to be just a really really nice feature.