Summary

Watch this case study in applying audience research data and the output of AI tools to common problems faced by enterprise SaaS sales & marketing teams.

Transcription

SparkToro is outstanding for b to b, especially b to b enterprise, because the software does such a good job at analyzing profiles of people, LinkedIn profiles. So for example, I have my profile here on LinkedIn, and I'm gonna show you my audience on LinkedIn, which you can find through any different, which I'm gonna call it, any different post that I put up. So for example, I put up this post about alert mouse. You can do this on your own account, and what it will show in the analytics section is the types of people who engage with my post. Right? So demographics of company size and location and industry and seniority, and you can take this data and very precisely say, hey. I am looking for advertising services professionals in senior roles at US agencies and in house firms.

And then you can create the report and SparkToro will analyze exactly that group because SparkToro's demographics come specifically from LinkedIn.

Right? That's our that's our core base. We use lead fuse to get data and pipe that in here. Because of that, SparkToro has outstanding information about the demographics and behaviors of this group, gender, age, employer industries, size of the market, what social networks they do and don't use, what search and AI tools you can see.

ChatGPT, very popular with advertising professionals as as it is with a lot of enterprise b to b groups. And then you can see websites that they visit, of course, and podcasts, YouTube channels. And this is not just about confirming the data that you've got. This is about saying practice, our marketing and sales practice can now be informed by real data about our real audience and customers, which we know is true because that's who's engaging engaging with our profile on LinkedIn.

This data is priceless. It is invaluable if you are trying to make a pitch, make the case for investment, prove to your boss or your team or your client that you need budget, you need team members to go after this group. It helps you with crafting the right content and figuring out what topics you might have missed or might not be addressing in your content. It tells you keyword search keywords and social accounts to go after, subreddits to participate in and pay attention to, podcasts and YouTube channels to pitch or hire as influencers, partnership opportunities, the works.

You can get as specific and tactical as you want. But I would also say a lot of people ask us what do I do next? Once I have all this information, what do I do next? And that's where this tab, take action comes into play.

So once you have run any report, you can go over here and now we can leverage the data from SparkToro about your audience And we can combine that with LLMs to do things like, hey, let's make a conversion, a better landing page in the CRO field. With the data that we know about the audience and the goals that we need to, right, make better, the the page that we wanna make better. This combination of real data plus LLM tasks means that there's a lot of things you can do specifically to enterprise b to b that SparkToro is just custom built for.