Summary

Watch this case study in applying audience research data and the output of AI tools to common problems faced by enterprise SaaS sales & marketing teams.

Transcription

Let's say you're targeting the b two b world. Specifically, you wanna find enterprise buyers for your product, your your software, your SaaS, something like that. Can SparkToro help? I think so.

Watch and and do this with me. So I I looked for, enterprise project management software. There's a number of companies in this space, and we're gonna use, monday dot com as a specific example of a b to b software business that might be trying to reach their customers through through various channels. Right?

Social media, content marketing, advertising, SEO, email, all those kinds of things.

Now if you go over to ChatGPT, in in particular, I tried to target one specific, subset of this market. So I asked ChatGPT, what are job titles most likely to be held by buyers of project management software inside large publishing companies. Essentially, I'm saying, who in the publishing world is gonna be the person who would select between Microsoft Project or Asana or Miro or Smartsheet or monday dot com. And ChatGPT is really good at predicting words that frequently come after other words, which means it's perfect to answer a question like this because I'm trying to build the sort of stereotypical association.

So project managers, editorial managers, operations manager.

And then you can go to SparkToro and say, okay. I'm looking for someone whose profile contains both the words publishing and the words operations.

We're gonna look here in the United States.

Has a big audience of these exact profiles. Right? It's it's matching based on LinkedIn. And you can see a bunch of data about them.

These these look like the perfect people. Right? They're in the right space. They have the right, job titles and roles.

And now I can see social networks that they use more and less than average. Medium is a really interesting one. If I were thinking about publishing, I might be thinking about medium in order to reach people in the publishing field who are in operations. This is probably not surprising to anyone who's familiar with that field, but could be very surprising if surprising to anyone who's familiar with that field, but could be very surprising if you're not familiar.

Chat g p t, archive dot org, Reddit, Wikipedia, all used higher than average. Chat g p t in particular used much more than average. You can see websites that they visit. So if I were gonna be targeting some content outreach, some PR moves, maybe trying to pitch an article in these places, maybe I'm thinking about advertising specifically on these sites or in their email newsletters.

I know Pointer and Publisher Weekly and Neiman Lab all run email newsletters that are very popular in this field. I can see YouTube channels and podcasts. So SparkToro is helping me with all this targeting, which is great. I can go into any of these sectors, and then I could, you know, conceivably build a list from this data.

I can see them over time.

Journalism jobs has had a sharp rise. That's an interesting one. Maybe maybe there's an opportunity there. But in addition to being able to build lists inside SparkToro and get all this great data from it, once again, I'm gonna I'm gonna point out that SparkToro works really nicely with large language models.

So you can export all the data from SparkToro, and then you can pop over to your large language model of choice and upload, add photos and files. I'm gonna upload this one that that I just exported and say using this audience data from SparkToro about visitors to monday dot com's website, can you extrapolate the most meaningful and distinct sub audiences and the jobs to be done? And then I can use those to craft my marketing messages and my advertising, potentially to make more landing pages, potentially to take and feedback into SparkToro and identify those subgroups and then use those subgroups as audience data to do my content marketing ideas, my social media marketing ideas, all of that kind of stuff.

It's it's actually really, really helpful, this sort of interaction and interplay between what you're probably already doing with AI tools, right, in the in the marketing space and real audience data that SparkToro has. These models these models and the responses they give get so much better when you give them real data to work with. And of course, SparkToro is awesome for identifying everything from topics of interest that you might publish on, search keywords that these people are looking for, YouTube channels that they're subscribing to, whatever it is you're trying to do in the marketing universe, SparkToro data plus an LLM or even just your own brain equals some pretty awesome results.

And yes, it works well in b to b enterprise.