Summary

Deep dive into your content strategies building blocks, and how SparkToro’s audience data can bolster the effectiveness of what you create and how you amplify it.

Transcription

If you're a content marketer or a content strategist or you're thinking about content creation for your brand, your website, SparkToro can be an invaluable tool. And in just a couple minutes, I'm gonna walk you through my recommendations for the data you can and should be using from SparkToro to apply your content marketing efforts and get big wins out of it. So let's imagine that you are, working on this website, computer science dot org, and they've got a ton of different content areas and pieces, but one of the ones I found is how to become a video game designer. Quite a popular page on their website actually. Ranks very well in Google, is a topic that lots of people are interested in because I think this is this is sort of a sexy field to be in.

And so what I did is I analyzed this URL because I wanna learn more about this particular audience. Because if I'm at computer science dot org and I see this page is having some success, some traction, traction, I might think about how do I expand my content marketing efforts to be able to get more traffic from Google, to be able to provide people who visit that page with more information, to, get more of my email subscribers, to come to our content and learn more about this, and essentially nudge people from the top of the funnel to the middle and bottom of the funnel where they're gonna be taking action, maybe signing up for a course, buying something from us. So SparkToro has lots of data about who these people are, and this can be useful when creating because you can understand the industries that people are in, their demographics in terms of, you know, gender and age and geography.

For example, you might think, oh, you know, this is a super male dominated field, but in fact, a quarter slightly more than a quarter of people are female and non binary in this world. And by using language or creating content that's exclusively male focused, you might be missing out on that quarter. You can also see social networks that they use. This might be places to both promote your content and publish it, but also places to pay attention and listen. Right? What what I like to do in a lot of cases as a content creator is listen for ninety five percent of my activity on these platforms that I pay attention to where I know my audiences and then create for it in the five percent of time.

That's that's just what's worked for me. I I suspect it might work for you too. The same is true of search and AI tools. You can really figure out, hey, you know, ChatGPT is much more popular.

Reddit is slightly more popular. Bing. Microsoft, little more popular than average with this audience. These might be places to participate.

I would also take a look at the websites that are in here, and I might subscribe to their email newsletters and consume their content to get some insight. And then I'm gonna get to the real gold in here, which in my opinion is keywords, topics, YouTube, podcasts, subreddits.

This data gives me a real sense of what people want in this field, And then I can essentially, you know, go into the topic section, and I can say, gosh.

You know, I don't have content about creating my first game or using Unity for game development.

I should create that content. That that needs to be high priority, and then I can potentially look at search keywords that might apply to some of those. So maybe how do I create a video game And creating your first video game should be one piece of content that targets both sets of those keywords and tries to serve those interests.

I suspect that there's a big content opportunity here. This is one of the unique things SparkToro offers. This section, topics, content ideas, broad interests, you can't find these in other tools. They are done by analyzing the demographics and behaviors of the actual audience who visits this web page and then using a large language model to extrapolate the kinds of things that those people are really interested in. Building with Unity, creating two d games.

Funny enough these are these are deep interests of my own.

And you can take these and save them to a list. Right? Add them to my list, whichever one I maybe I'll create a new one here. I can call it whatever I want. And then in those lists, you can save and do your follow-up work. You can export whatever you need to do. SparkToro is is kind of incredible for content marketers, content creators, content strategist because it combines this data about what people actually do and keywords that they search for, topics that they have real interest in, other pages that are already ranking for lots of terms and phrases around this stuff.

You you can find a wealth of information to apply to your content practice that simply isn't available elsewhere.

I'm I am quite proud of what we've been able to achieve with this, and and I think this data can be invaluable to the right content marketer.