Summary

Deep dive into your content strategies building blocks, and how SparkToro’s audience data can bolster the effectiveness of what you create and how you amplify it.

Transcription

Let's talk about how SparkToro can help with your content strategy. I'm gonna imagine that we are targeting CFOs and heads of finance at companies with, let's say, ten million plus in revenue.

Nicely, Spark Toro will let us describe any audience, any way we want in the US, UK, and Canada. And then it will give us loads of data about that group of people. It will tell us what they read, watch, listen to, follow, their demographics, and other behaviors, and it will let us take action through this take action tab, which I'll show you as soon as the data loads. For content strategy, as opposed to tactics, tactics would be things like what blog posts were you gonna write and what keywords are we gonna go after in Google and tactical stuff. But at the strategy level, it's really who are we appealing to? How are we going to appeal to them? What are we gonna create across channels and where are we gonna distribute it?

And SparkToro is excellent at answering all of those questions. So for these CFOs and heads of finance at these big companies, where are we going to find them on the web? And this social network data tells us that the two most important channels probably are gonna be YouTube and LinkedIn.

With a possible third of Reddit. Facebook is technically on here, but I would potentially argue that even though it is used by these people, the question would be, is it used for this purpose? And I would encourage you if you're trying to figure that out for yourself to go and investigate. But from a contest strategy perspective, we could look in the tail here and also see the other big outliers.

For example, Substack is plus fifty eight point three percent, which everything I know about finance executives, by the way, suggests that they do indeed subscribe to and read a lot of sub stacks and plenty of medium as well. And so seeing those two quite high with those double digit percentages over average average use suggest to me that they might be distribution platforms as well. Then I look at search and AI tools. You can see that OpenAI is quite large relative to others.

Perplexity is huge compared to others. Even DeepSeek and Claude significantly more. So there's a lot of AI usage, which means from a content strategy perspective, we need to be thinking about distribution of our message to lots of platforms so that AIs will summarize that data. And is the data you use to make the case for your content strategy.

Again, websites, when you see what your audience is visiting, you can check these sites out. You can go directly to them and say, what is CFO dive doing from their financial news and analysis that is getting such engagement? Right? And you could potentially say, hey, our brand is going to piggyback on the trends that they're identifying.

One of the other nice things SparkToro does is actually give topic data. So all the things that you find from the YouTube channels, the websites, the podcast, we turn that into extraction and then summarization with AI into topics. And you can see what things CFOs and heads of finance are paying attention to and decide whether that's an area of focus that you want to put into your content strategy. I mentioned I was going to show you take action.

Take action will essentially give you the power of smart prompts from an LLM plus all of the real user and audience data that is in SparkToro. The websites they visit, the behaviors they have, their demographics, all that kind of stuff. And so when you go to things like content you could say, Hey, I want to brainstorm some high value content ideas to include in the report that I'm going to prepare for my boss, my team, my client, if I'm an agency or consultant. And that pitch for our content strategy for the next year ahead is going to include some of these high value content ideas.

We can identify some content gaps between our site and what the interests are. We can suggest some provocative content ideas, All of those types of ideation things, PR, media outreach, search engine tool, AI visibility, finding AI influential publications. That's all stuff that Spark Pictoro can do thanks to AI and large language models, plus the real audience data that you see inside the product.

But to be frank, the thing that we see most of our customers doing with this data is taking it and directly putting it in their reports with a screenshot or by downloading these, graphs and charts, and then including those in their presentations, their pitches, their process.

And one of the nice things SparkToro does is allow for a lot of chart customization. Customization. So you can edit this chart and say, hey, you know what? I don't even wanna show Yahoo on here.

I'm gonna take them out. I realize Yahoo has a lot of stock data. And so of course, sure, CFOs and finance folks are visiting but I don't wanna include it. And then you can stop editing and download the chart as it is.

Add your logo to it if you would like. That is something that we offer inside your account. You can change in your account settings.

Logo inclusion. You can see I've got my alert mouse, which is one of my other companies in there. You can update that logo, upload from your computer, and then change what's on this chart, to include your logo, to keep your brand centered. SparkToro, very useful for content strategy, also useful for making the pitch to get a content strategy approved in your organization, your department, or by your client.