Summary

Deep dive into your content strategies building blocks, and how SparkToro’s audience data can bolster the effectiveness of what you create and how you amplify it.

Transcription

Let's talk about content strategy and sparktoro. So I'm gonna show you how I would start creating a content strategy based on running a sparktoro search. And it all starts with a keyword. So let's say I write a blog for marketers, and I wanna search for what marketers are thinking about.

So I might research the audience that searches for the keyword, growth marketing, right, a subset of marketing. And now at the overview page, I'm gonna get a lay land here. Right? I'm gonna see the websites at this audience frequency.

You could see, some of the keywords. We're gonna cut back to this. Their demographics.

I might go to these websites and start looking at the content here and just to see what's top of mind for this audience, just to see if I get inspired by that. I'm also gonna look at the social accounts. Right? So, especially in the hidden gem social accounts, I might find some new people to engage with or do people to follow and get inspired by.

I'm also going to look at social networks. So people who search for growth marketing, use these social networks more or less than the average web user. So what's interesting here is that you can see that in this audience LinkedIn and Quora are quite a bit, quite a bit more popular than the average web user. So I might think about how my content strategy lines up with LinkedIn or quora distribution.

Maybe I'll want to repurpose blog posts in the form of answers for Quora, maybe I'll just want to re rewrite some of the blog posts in shorter format as standalone or zero click content posts on LinkedIn.

And then finally, I'm gonna look at the, the YouTube channels, podcasts, that this audience likely watches or listens to. So here I can see, oh, they probably listen to exit five with Dave Gearhart. Gave Dave Gearhart, be the marketer, super relevant here. Right?

So I might listen to his show, see what's top of mind for Dave Gearhart or his audience might pitch myself as a guest. I'm also going to listen to Creative Control, click funnels, radio. Right? So these might give me some really good ideas for how I can start thinking like my audience, and thus creating content that resonates with them.

But let's go back to the keyword stuff. I told you it was interesting. Now I have to show you. So keywords.

Alright. So these search terms are frequently used by searchers of growth marketing. So we can see marketing growth strategies of digital marketing. What is marketing growth? Alright.

What you can also do here is sort this by affinity So a score from zero to a hundred estimates this audience's likelihood of googling this certain keyword. So this might be helpful for you if you wanna see what they're very, very likely to also search for.

You can also see the search volume. So something like marketing growth has over four thousand an estimated over four thousand Google searches per month. So that's gonna give you a sense of the overall demand of this type of content. Right?

So you can scroll through, see that. You can maybe maybe we'll wanna sort by search volume. Right? So all kinds of stuff here.

Super interesting topic ideas, but I also really like looking at trending keywords. So these are the search terms that rising in popularity over the last ninety days with searches for growth marketing. So you can see how really specific some of this gets. What is product possibility curve explained with diagram?

Super specific. The search volume is three hundred and ninety. So It's not a ton, but I'd say that's pretty substantial enough where it might be worth creating some content for. Right. It might be. If you have something to say there, could be worth figuring out how that fits into your overall content strategy.

Marketing to younger customers is what type of growth strategy?

I don't know, but maybe we wanna find out. Right. So you can see a lot of different content ideas here. And what's great is that compared to a traditional re keyword research tool, which will just tell you the search volume.

Now you can see that your audience, if your audience is, you can see that your audience is actually searching for these terms.

Pretty cool. Right?