10 Minute, Full SparkToro Walkthrough

Become a SparkToro pro in 10 minutes flat. You’ll learn: - The ins and outs of the tool’s features - How we get reliable data you can trust (and how to explain it to your boss/client/team) - Where to find the hidden features and time-saving shortcuts - How the affinity scores are calculated and how to apply them in your campaigns And more…

Howdy, folks. I'm Rand Fishkin, co founder and CEO of SparkToro, and I'm going to give you a ten minute walkthrough of everything that is in SparkToro so you can become an expert. Thankfully, very simple product, very thoughtfully built, by Casey.

And I think you'll find this quite useful. So SparkToro is fundamentally at its core, a set of data that is combined and put together into a visual interface and then provided to you. You can describe any audience to us.

In this case, I'm doing an unusual one, Hollywood film studios who are seeking set design, costuming, and prop acquisition services. You can get as deep or specific as you want on this. We currently have coverage in the United States, UK, and Canada, although we hope to add more regions after twenty twenty seven.

When you hit this create report button, you will see something like this. I'm not going to make you wait while we go gather the data. This report is showing me data on the total addressable market for this particular group of audience that I've described.

You can see gender and age range. You can see social networks. This is what we call the overview page of SparkToro, and it gives you all of these different data elements.

Now inside each of these, you can dig in to different sectors. So for example, if I want to know the job and salary data for these film studio workers who are seeking these particular types of services or gender and age, or I want to see which social networks are popular with them, or I want to know what e commerce sites they're likely to buy from, which websites they visit. All of that data is inside SparkToro.

It's all visualized. You can see charts below. You can export this data.

You can click on any of these and start adding them to lists that you build. If, for example, you say, I really need to make sure we do a partnership with set decorators dot org or I'm gonna try and do a sponsorship of Film Independence email newsletter. Great.

You can click on any of these and say, add them to a list. You can create lists right from this dropdown and those get saved inside your SparkToro account. You can also do a fun thing where you change up the graph.

For example, if you wanna show your boss, your team in a presentation or your client, if you're an agency or consultant and you say, staff me up and motion pictures dot org, I don't want those on the graph, but I do wanna add, let's see. How about we add IndieWire to the graph? Boom.

You can do exactly that. You can customize this chart in a whole bunch of different ways. So each different chart has different customizations available.

I encourage you to check them out. Won't dive into every one in this brief video. YouTube channels.

Of course, we've got data on podcasts as well. Under keywords and prompts, you will find prompt topics that come from AI tools. These are partially synthetically generated, but they come directly from keyword data, which we acquire and comes from our Clickstream panel.

So generally, we found these to be better than the a little bit less prescriptively helpful ones that you might generate from your own AI tool. You will also find search keyword data in here so you can see things like set design services, movie set rental. I like this one, actually.

I believe costume shops near me, which obviously that's something that normal consumers want. But occasionally for a Hollywood set, they need it too. And so those search terms you will see in a graph.

Again, you can customize these, remove add what you'd like. If you go to brand affinity, you will see the brands that this audience is most familiar with. You can see more data about hidden gems in social.

You can see Reddit subreddits that this audience visits and how many subscribers those subreddits have. We found this especially useful for any type of Reddit marketing and also for those of you who are doing more with AI and Reddit. On this overview page, you will also find this AI insights summary, which is AI generated.

So warning, it may hallucinate. It may have not perfect data in there. We try to be very careful about our use of AI and we will tell you when we have AI data inside the product.

We think it's an imperfect but occasionally useful solution. So feel free to use this. We've found it to be quite helpful on occasion, but it is not open by default.

On this page, you can also see that you can edit the audience and change it up. So if you want to change the prompted audience that you've described, you can get as deep and specific. You can get into geography.

You can get into particular social networks. You can describe folks who visit a particular website or a set of websites. You can say, I'm looking for only those people who visit my competitors, but not my website.

We can handle all of that stuff in the three regions that we have coverage of. You can also change the name of reports here. So if you click on this, I can change this from US Film Studios sourcing production services.

Maybe I want to make that a little shorter. I'm going to save that. And now that will save inside my report, which you can find in the projects list.

Personally, I'm sort of into digital hygiene, so I like to categorize all my projects. You can see here on the left. So, for example, I've got a government AI threat researchers.

I'm going to move that into my cybersecurity folder, which as you create these folders, you can choose a color. You can describe them if you'd like. This will be shared, of course, across your account with anyone who you give access to.

At the higher tiers, you can have multiple folks on your SparkToro account. Also of interest here is being able to do this, which is to say, let's go into our cybersecurity section. And I want cybersecurity leaders and government AI threat researchers.

And I'd like to generate personas for that group. I'm gonna call them my AI gov and big corp. And I'm gonna generate this persona.

This does take a little time. So while that is running, I'm going to show you the workspace where you can find the previous personas that you've run, your take action reports, and also coming soon comparison reports, which will be in here in the next few weeks after launch. You can also find up at the top here lists where all those lists that I have created, for example, for my outreach or my email campaigns, my media lists, my lists of keywords for folks that I'm trying to help with that type of work.

All of these are in here and you will be able to see that there's data about them, including contact information. So we work with hunter.io to source contact information data, on the email side. So if you're looking to email folks who work at these websites or for these social accounts, that can be provided right in there, which is very convenient.

And last but not least, inside the help hub, you will find examples of reports that are fully featured. They have every type of data in there. So if you don't want to use one of your reports but you wanna see more about what's inside SparkToro, what's inside a full report, you can do that right there.

These videos are about to be replaced with the one I'm filming for you right now. So meta. Inside this user menu up in the top right, you can find your billing information, which I probably won't show you mine.

You can upgrade your plan. You will be able to access your user and account settings and this help center. That's it, friends.

SparkToro is all about generating reports of audience data. It gives you an incredible amount of data. And I will point out that because every plan offers the MCP server, you can connect directly to Claude and do, for example, this and say, I want you to show me my last few SparkToro reports and then run prompts on top of that data.

If you have an AI workflow and you're inside Claude or Gemini Enterprise, or ChatGPT, SparkToro is available for you inside these products as well. Enjoy.