Summary

Become a SparkToro pro in 10 minutes flat. You’ll learn: - The ins and outs of the tool’s features - How we get reliable data you can trust (and how to explain it to your boss/client/team) - Where to find the hidden features and time-saving shortcuts - How the affinity scores are calculate and how to apply them in your campaigns And more…

Transcription

Howdy folks. I am here today to give you a full walkthrough of SparkToro. This is what you would get if we were doing a live demo, but you don't have to go to your Google Calendar. You don't have to wait six weeks for an appointment to open up.

You can listen to me instantly tell you exactly what SparkToro is. And nicely, SparkToro is very simple to understand and very straightforward. So when you jump into SparkToro, you're gonna be dropped at your audience research page and you can describe any audience you want to us. So if you want to target, you know, real estate agents, in Seattle, seeking new homeowner customers.

You can do that and you can create a report. All your reports will live inside this tab called projects.

And if you create lists, which I'll walk you through in just a second, those will live up here in lists. And of course, you'll find this video you're watching now and many others in the help hub so you can learn about how to do any of these specific things.

So the report here has data about this audience, the Seattle real estate agents who are seeking new buyers, and we can see the distribution. There's tiny bit more women than men. Almost, you know, all of them are in the real estate industry. This is not surprising. Although there are lots of other professions because, we capture all the professions that someone has in their LinkedIn profile. LinkedIn is the demographic source of data for us. And that's why you see these other ones listed.

Then we show you use of social networks, and Search and AI tools. If you jump into either of these or any other section that has a graph, you can customize these graphs by clicking edit chart. You can you can hide the difference levels if you want. You can show them. You can put it in presentation mode to make it nice and big, a request from one of our agency customers. You can sort the chart differently. So if you want US average usage or usage difference, which I like in particular, I think it's kind of great to be able to see like, oh, a lot more visitors to Yahoo, visitors to DuckDuckGo, X dot ai, AOL, etcetera.

And then you can I'm gonna go back to sorting here. You can edit the chart as well and remove things you don't want. So for example, if you're like, ah, you know, Yahoo, I don't I don't really wanna show that in my presentation to the real estate agents that I'm talking to. Great.

No problem. You can remove it from the graph. You can then, stop editing and you can go down here and say, oh, you know what? I do wanna have, maybe Yandex added to the graph.

Please put that on there. These customizations, when you click the download button, will all be available and then you can put this into your presentation or chart. This data is available for websites, for YouTube channels and podcasts, for search keywords that this audience searches for, for, broad interests that this audience has. Oh, we don't have enough data for that particular one.

This is good that this came up. You will see that this comes up when we have small audiences or not enough data for a particular audience. Sometimes you can rerun the report next month and we may indeed have that. We can see social accounts in here and this is a good time to show you how lists work.

So these are the social accounts sort of in order of affinity. I could resort by Spark score or by estimated social followers if I want. And I might say, oh, you know what? If I'm trying to reach Seattle real estate agents, I would like to pitch Seattle Magazine and Magnolia Realty and oh, yeah.

Joanna and Chip, they're influential with that group.

And the Seattle PI and Cairo seven. And then I'm going to add them to a list. This in this case, I'm gonna create a new list. I'm gonna call it, Seattle real estate agent targets.

And that list will now live in my lists section along with all the other ones.

And my website oh, there. It's still creating the list. I'm I'm gonna show you one of my other lists. I created this one for Geraldine, my wife's book when it came out.

I put some websites on here that I thought would be worthwhile to target. And you can see that not only does SparkTour data about these, but we also collect contact information, email contact information through a partnership with hunter. Io, which I find really, really useful. You will see that you can save any type of data that you want, topics or keywords or social accounts or YouTube and podcasts, and we will have those right in the list.

The other organizational thing to know about SparkToro is that you can take any report that you've run and sort it into projects. So I've got my food and beverage reports here that I've got all sorted, my women in health care reports that I've sorted, my gallerist art buyers, and my tech and marketing reports. When you go to homepage of projects, you'll see your uncategorized results. And so you can create new ones.

You can nicely label them with colors. I can see all my uncategorized ones and I can sort them.

Reports will live in projects for as long as you maintain your account. You never have to worry about losing them. Same thing is true of lists.

Also note that in your audience research section, you'll find all your recent activities and you can see more in, of course, projects. You can also see things that you've taken action on, which I'm gonna show you last but not least. So let's go back to our Seattle real estate agents seeking new buyers, and I'm gonna click over here to the take action tab. Take action is a section where we apply the data that SparkToro has about an audience to common tasks that marketers have.

Branding and positioning tasks like generating headline ideas or crafting positioning statements. Content stuff like, brainstorm some visual content ideas to reach this audience. Maybe I'm going to post some stuff on Instagram and Facebook, maybe LinkedIn, maybe Reddit.

Suggest some provocative content ideas for my blog or my email newsletter. Give me some content gap analysis. All of this stuff uses the data inside SparkToro plus AI to do this. So, let's do an example.

Let's try and, why don't we take one of the branding and positioning ones and generate some headline ideas? Every time you activate one of these take actions, we will ask you some questions about your specific business goals. And this is because if you answer these, the results get way better because we're taking custom data and a customized prompt and sending that to the AI and then getting back some really great responses. So in this case, I'm going to say that my primary goal is to, generate brand awareness.

I'm trying to reach real estate agents to generate awareness for, let's say, our new agency and we're trying to recruit them. In this case, it's b two b and the product category is a real estate brokerage.

And the name of my product or service, I'm gonna call it Rand's Real Estate Agency.

Not exactly the most creative name, but that's okay. And in this case, we're going for awareness at the funnel stage and the primary traffic source that I am after is gonna be organic social. That's where I'm gonna get my first customers by broadcasting it on social And in this case, this is gonna be a landing page that I'm going after. So I'm gonna now take action and the AI plus the SparkToro audience data is gonna give me some ideas for my landing page, which aren't always gonna be exactly what I wanna use, but it really helps with that cold start problem.

And so, okay, unlock new opportunities, elevate your brokerage, discover why top agents choose us, your strategic advantage, is your brokerage missing out on Seattle's growth? I kinda like that one. It's a little more custom to exactly what we're going after, and leverages FOMO and regional trends. Yes.

Yes. I like this one. Okay. So you can take these and copy them and paste them wherever you want, but you can also share this data with anybody you'd like just like an AI, output.

And then all of these don't forget are gonna be saved inside your, take action. You can find them in recent take action. I generated these headline ideas. They'll live inside the report so I can go back to the project and find them there.

What's great about all these things, all of these features and all of this organization, it lives around what's essentially a really simple product. Like every one of these sections provides data about exactly what this audience does and who they are. And you can dig into those really easily from this top menu and see that information and then customize these graphs and use it as you will. This is the magic of SparkToro. Really simple product, really useful data that helps you do better marketing, helps you win pitches, helps you win budget if you're in house, helps you prioritize the marketing that you're going after and the specific tactics. That's what I love about it.