Summary

Dive into Custom Audiences, a import tool that enables you to upload a list of email address to analyze.

Transcription

If you're an eagle eyed observer of SparkToro, might've noticed that there are two modes we support for analyzing an audience. Describe where you can describe any audience that you would like in natural language terms and import, which allows you to take a CSV, which you could export from a variety of tools and software of email addresses up to ten thousand of them, but a minimum of fifty.

And then SparkToro will try and match the profiles of those email addresses to our database of LinkedIn contact data, and then analyze those users' behaviors and demographics just like we would if you were to describe an audience. Import is especially useful if you have a group of people with disparate behaviors or an email list whose behaviors and demographics you don't understand well, and you would like to see, hey, who is this? Google contacts is one way that you could do this. So this is my list of Google contacts for privacy reasons.

I am not going to upload and analyze a list of the email addresses that I happen to have from either our Mailchimp account or my Google contacts or my my Substack or Medium or those kinds of things or my LinkedIn. But all of those are places that you could export the CSV and you can see a sample in here if you wanna download that and play with it. It's very simple in terms of the way it is. You don't need a header.

You just have a list of the items on there. You can name the audience here. So I could say, Rand's personal contacts. Then you browse, find the file on your desktop, upload it, and it will create a report that looks just like what you get from Describe.

We find import is particularly useful when there is not a lot of descriptive terms that you could already use to describe the audience.

That's when it works best. If you've split your email list into a bunch of different cohorts, you can analyze them individually. It is not more expensive to use an import than a described query in SparkToro. So you don't need to worry about going over your limits and you'll get great data on the demographics and behaviors of that group, assuming we can match them.

If you have a very small list, a hundred, two hundred people, and we're not able to match them, we'll let you know when you import that list. We also don't store the email addresses, so there's not security leak concerns. We get rid of those after you've created the, upload. And after we've done the analysis, it's gone.

You don't need to worry that we're storing and and, you know, keeping track of the email addresses so there's no privacy compliance issues.