How to Import Keywords, Domains & Emails in SparkToro

How to analyze an audience by importing a list of emails (and when a good description works just as well).

There are two ways you can tell us about the audience you want us to analyze in SparkToro. One is, of course, the description, where you can type some words and phrases to describe exactly who the audience you're after. And the second is import, where we can analyze email addresses thanks to our connection with LinkedIn profile pages.

We can analyze those and turn that into an audience. My suggestion is most of the time the description works great. But if you want to try the import function, you're going to need a few things.

First off, we need a single column CSV, no header. You can see a sample here. You can download that onto your machine, fill it in the same way that we've got it.

Five thousand is the approximate minimum that we need in order to build an audience. This is because we do aggregation and anonymization in SparkToro. And so we cannot handle very small files just as we don't analyze extremely small groups inside of SparkToro using our clickstream panel or LinkedIn data.

From there you just browse, find the thing on your machine, upload, and create a report. The report will look just like a described audience in SparkToro. This one's for SparkToro's own subscribers.

No surprise that they follow people like me and SparkToro and Moz and HubSpot and all that kind of stuff. There's one rub that I would give, one caveat that I would give with the import, which is if you don't have an email list of five thousand, please don't worry about it. Honestly, the description often functions very well.

SparkToro is quite good thanks to the AI interpretation layer that sits between the description and SparkToro's analysis. So you can say something like, I want you to analyze people who are likely to subscribe to Nike's email newsletter. You don't actually need Nike's full email newsletter to get it.

Will Nike's full email newsletter or subsections of it give you even more descriptive data and be worth importing? Potentially yes, this gets you very close. And so this would be the backup that I'd use if you don't have the full five ks for importing.

Give it a spin.