Summary

Dive into Custom Audiences, a import tool that enables you upload the keywords or domains your audience uses or upload a list of email address to analyze.

Transcription

Howdy folks. I'm gonna walk you through custom audiences and specifically how to import a list that you have built into custom audiences so that we can analyze exactly that audience and how to describe an audience, which uses some AI processing behind the scenes to basically take your open description, sort of like you're chatting to ChatGPT, and turn that into real data as opposed to what an LLM would give you, which is just words that come after other words. Amanda and I call it spicy autocomplete. So here we go.

These are my custom audiences. You can see I've created a number. When you go to your own SparkToro login, you will be able to click on custom audiences if you have access, and then upload a custom list. To format these, I recommend you follow these steps in here.

You can see some examples there. This is what I did. I created an extremely simple, list of domains that are websites in the Danish design product world. I did this through searching because what I am optimizing for, what I'm trying to find is an audience that matches who of a local store, Woodland Mod actually, which I really like their their stuff.

They're a local store here in Seattle. They sell beautiful things, a lot of Japanese and Danish design stuff, but they're a very, very small website. It's more of a local business, and so it's tough to get data on exactly their audience. However, by naming this our I'm gonna call this Danish products audience, and I'm gonna browse.

I, downloaded this from my, from my Google Sheets file, and now we can import it. And what will happen is SparkToro will take all of these websites that I've uploaded in CSV and then it will look for, the crossover between visitors of all of them and then analyze that group of people altogether and give me results. This is not the only way to do it. You can see I've now got this Danish products, custom audience that I can analyze inside SparkTorch, just like I've run any other normal type of search.

And you can see, you know, here's the social networks that they use. Here's the search and AI tools that are popular with them. No surprise. Pinterest, that's a good one to see.

Pinterest is is quite high there. And yeah, here we go. Vogue Scandinavia, Karl Hansen, Nordic Nests, like no surprise that these are some of the most visited websites.

This this looks perfect. Right? This is exactly the audience I wanted, but it's not the only way to get at this data. You can also go to custom audiences and describe your audience in a few words in your own language, and we will analyze that. So you can say for example, my audience, is shopping for Danish design products on the web.

And SparkToro will look for essentially people who fit this description.

So what happens is we make a request over to a large language model. That large language model analyzes this and comes back to us with attributes that describe this audience. We turn those attributes into websites, keywords, etcetera. You can see here, you're looking to who for people who buy Danish and Scandinavian furniture, lighting, and home accessories.

Perfect. Excellent work, LLM. They left clues. We followed them. Click button below So you can save that and now it will appear in my custom audiences list and I can analyze this audience as well.

You can you can see I'll be able to find it here anytime I want, and these are saved in your account. If you want to remove them, you can. If you want to share those with other people in your account, you can do that too. But this is a great way to get lots of information about a hard to describe audience that might not be easily solvable with our traditional searches for write a keyword or visits a site or profile contains types of queries.

And and I really love that SparkToro is able to do this. Give it a try.