Keyword Research with SparkToro

How SparkToro surfaces high-affinity search keywords and AI prompt topics for your audience, and how they differ from traditional keyword tools.

Let's talk about keyword research in SparkToro. Under the keywords and prompt section, we have AI prompt topics and search keywords. Now the search keywords are as you might imagine from Google.

These are high affinity keywords that this particular audience, I've asked for SparkToro to analyze an audience of independent booksellers with at least three locations in the United States. You can see these high affinity keywords. We're a little different from maybe a classic SEO style keyword research tool.

What you will see in here is not the highest volume keywords, but the ones that are most likely to be connected to this particular audience. It's based on relevance to the audience and the audience's likelihood, their affinity if you will, for searching for these things. So as you might imagine, independent bookstore trends, not a very popular search term, three hundred five searches a month, but very high affinity with this particular multi location independent bookstore audience.

You can take any of these terms and click on the side here and you will be able to add them to a list. You can go up to the top here and click add to list, create a new list. I can call it my indie bookstore owners list.

And then those keywords will be saved to the list. You can also, if you would like, of course, export a CSV of this, do whatever you'd like. You can jump into ChatGPT or Gemini Enterprise, connect up SparkToro's MCP, and you can analyze the keywords there and ask for data and analysis as well.

The volume history, the CPC, all of that data comes from Google's ads tool. Inside AI prompt topics, another interesting one different than keywords. This is data coming from the AI tools.

ChatGPT and Claude specifically. And what you're essentially seeing here is topics where we've grouped the prompts that people are likely to have high affinity to use. So you can see this audience, interestingly, independent booksellers quite likely to also be interested in self publishing and of course to be helping authors themselves, trends in publishing industry.

And so then you can click on example prompts and we will go fetch those. I will warn you this is synthetic data. We include it because we believe it's valuable, but synthetic data meaning it's coming from an AI, it's generated by an AI, it can have errors and mistakes.

You'll see that if you click on the hover. Many of the data pieces in SparkToro, the majority of the data pieces in SparkToro are coming directly from panel data or LinkedIn data, crawled data. This is synthetically generated using AI.

Buyer beware. That might change in the future if we're able to get our hands on real prompt data, which I hope someday to be able to do with our clickstream panel. So same story here.

You can run these through. By the way, if you have not already seen it, if you open these up, you can do a Google search or a ChatGPT prompt opening with any of these. That is also true in the keyword section.

So if you're like, I'd like to launch a Google Trends analysis of managing multiple bookstores. Not very high volume, which you can see from the numbers there. Let's pick a higher volume one.

Top teen novels. Let's take a look at that. And you can see the trend in Google Trends when you click on that.

That's true for all of these. You can open a search in Google or Facebook or LinkedIn or on Twitter if you'd like. This graph is also customizable, as you might imagine.

Inside the list section you will find that inside keywords and prompts, those keywords that you add to lists are there as well. So different kind of keyword research that you're doing with SparkToro as opposed to traditional search tools, but potentially very useful, especially for content projects and for figuring out what terms that your other tools might be missing that could be relevant to your audience.